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Huge increase in e-bike sales expected

12 Jun 2019

The e-bike market is forecasted to grow further across the UK competing with the car for short distances.
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How retailers are responding to online growth

12 Jun 2019

The growth of the online market space within retail is having a wider effect on the high street.
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Effective email marketing campaigns

12 Jun 2019

Newsletters are an incredibly popular means to engaging with consumers but on any given day our inboxes are flooded with a plethora of automated email newsletters, so how do you stand out?
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Report on violence in your store

12 Jun 2019

The Association of Convenience Stores (ACS) and the Home Office have been campaigning to raise awareness of violence and abuse towards retailers to encourage action and change.
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Love to Ride & The ACT

5 Jun 2019

Getting more people on bikes and using their local bike shops is a shared goal of Love to Ride and the ACT so we are doing it together.
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A guide to building a landing page

30 May 2019

15 key things to check when building a landing page Read more…

The UK high street retail sector

29 May 2019

A new survey focusing on small retail businesses has revealed a few surprising findings.
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Local Bike Shop Day 2020 save the date

22 May 2019

We are excited to announce that following the success of this year's event we are already busy preparing for next year's big day.
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Local Bike Shop Day 2019 busiest day ever!

16 May 2019

Local Bike Shop Day is the one day a year when independent bike shops across the UK can come together to celebrate their distinctive culture. It's the day for local bike shops to showcase their... Read more…

Ultimate guide to advertising on Facebook

15 May 2019

Are you interested in learning how to run Facebook ads? This is a step-by-step guide of best practices to advertising.
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A guide to building a landing page

Posted on in Business News

landing page 

Setting up a landing page for your website is key to your business and although it is just one page, there are a number of moving parts that you need to juggle.

Landing pages are a great thing to have on a website if you have events throughout the year, seasonal offers, daily, weekly, fortnightly or monthly newsletter and so much more. Landing pages are a great way to capture information on website visitors in exchange for branded content. Landing pages are there to generate leads for your business.

HubSpot have created a great guide to building a landing page.

Build a great landing page in just 15 steps

  1. Create a headline using actionable, value-driven words.
  2. Make sure the headline matches your source copy.
  3. Write a sub-header that concisely describes the benefit of the offer.
  4. Write body copy that's scannable, scrollable, and compelling.
  5. Optimize the page title, URL, and meta description for search.
  6. Include an image that shows users what they'll get after filling out the landing page form.
  7. Optimize your image's alt-text.
  8. Ensure your lead-capture form is the proper length.
  9. Customize your submit button.
  10. Allow your form to offer progressive profiling for return visitors.
  11. Make sure your landing page content passes the blink test.
  12. Remove the top navigation menu bar.
  13. Make your page layout responsive to mobile devices.
  14. Make sure your smart content contains logical personalization tokens.
  15. Set up a thank-you page and/or kickback emails.

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