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Is your creative shop the Best Small Shop of 2019?

14 Aug 2019

The IRC recommend small shops within creative industries to enter the competition and represent the industry with pride!
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Outdoor Shops encouraged to enter the Best Small Shops competition!

14 Aug 2019

Represent the outdoor sector and celebrate local outdoor shops around the UK
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The ACT shortlisted in the BikeBiz Awards 2019!

12 Aug 2019

The ACT has been shortlisted as a finalists for the Cycle Advocacy Award!
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Big ideas for Small Business Saturday

9 Aug 2019

Small businesses are encouraged to think big for Small Business Saturday!
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How was Cycle to Work Day for you?

8 Aug 2019

Cycle to Work Day is back for it's seventh year

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750 UK firms sued daily for failing to pay rocketing business rates

7 Aug 2019

All councils within England were requested to provide details of how many businesses had been taken to court for non-payment of their business rates during the 2018/19 financial year.... Read more…

BA encourages booksellers to go green

1 Aug 2019

The Booksellers Association (BA) has created a Green Manifesto encouraging themselves,Booksellers and the Book Industry to improve their eco-friendliness.
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Calling all bike shops to enter the Best Small Shops Competition!

24 Jul 2019

The Best Small Shops Competition provides you with the opportunity to represent the Cycle sector and celebrate local bike shops across the nation. The competition recognises the innovative... Read more…

Keeping Britain's Independent Retail Alive

17 Jul 2019

As indepedent businesses are increasingly affected by political factors and a lack of government support, the UK retail industry is becoming a crisis situation with hundreds of independent... Read more…

Search For Britain's Best Small Shop of 2019 Gets Underway

4 Jul 2019

The annual search to find Britain’s Best Small Shop, a competition managed by the Independent Retailers Confederation (IRC), begins today with a focus on consumer engagement and how... Read more…

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Effective email marketing campaigns

Posted on in Business News, Cycles News

design Newsletters are an incredibly popular means to engaging with consumers but on any given day our inboxes are flooded with a plethora of automated email newsletters, so how do you stand out?

An effective marketing campaign should be written to attract attention within a busy inbox. Any marketing campaign should have a unique personalised touch, imagery, a responsive design and an appropriate call-to-action.

Unique personalised touch and imagery

Any marketing newsletter needs to be personalised to the reader and engaging to look at. No one wants to read an email that is a wall of text, visuals and colours are a great way to break up text and engage with your readers.

Responsive design

Any good email marketing campaign should be designed for all devices. More and more consumers are engaging with online content and emails through their mobile devices.

Call-to-action

Without having an effective and appropriate call-to-action an email marketing campaign with engaging imagery, a personalised touch and that is designed for desktops, tablets and mobiles will not work.

With every email marketing campaign, you need to ask yourself what do you want your reader to do next?

Hubspot has created a free template for planning and tracking email marketing campaigns, click here to download it now.

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