Search News

Results: 1-10 of 174


Fine food retailers in the running to be Best Small Shop 2019

14 Oct 2019

This year we are delighted to say that there has been a couple of fine food shops shortlisted, this includes a wine merchant and a cheesemonger.
Read more…

Registration now open for CHSI Stitches 2020

11 Oct 2019

Both retailer and visitor registration is now open for CHSI Stitches 2020
Read more…

Two bike shops in the running to be the Best Small Shop of 2019

10 Oct 2019

This year two bike shops have been shortlisted! Read about the wonderful ways in which they continously help their communities and why they stood out to the judges.
Read more…

The three best small bookshops!

8 Oct 2019

Over the next 4 weeks we will be introducing a few shops at a time and telling you about the fantastic ways in which they continue to help their communities and why they stood out to the... Read more…

Take part in CI.N's market data drive and earn rewards

8 Oct 2019

CyclingIndustry.News is seeking to compile a health report of the UK bike retail channel for the third year running.
Read more…

The 5 fastest growing indie retail categories

7 Oct 2019

Why barbers, beauty salons, vape stores, cafes and tearooms, along with restaurants and bars have been so succesful over the last 3 years

Read more…

Fraud alert! Protect your business

4 Oct 2019

Cifas UK, the UK's largest fraud prevention organisation has informed us about a fraud trend that could impact your business.
Read more…

The 25 Best Small Shops in the UK are announced!

3 Oct 2019

After hundreds of entrants, thousands of consumer votes and a panel of industry experts, the top 25 Best Small Shops in the UK are finally being announced!

Read more…

Three social media tips to boost sales and engagement

2 Oct 2019

Social media continues to grow in popularity and now plays an essential role within the marketing of many businesses.
Read more…

How did you celebrate #NationalFitnessDay?

25 Sep 2019

National Fitness Day sees thousands of events taking place across the UK bringing together people of all ages and backgrounds and encouraging them to try new activities!
Read more…

Back to news menu

Three social media tips to boost sales and engagement

Posted on in Business News, Cycles News

Social media continues to grow in popularity and now plays an essential role within the marketing of many businesses. Research shows that the influence that social media has on purchases is rising, with a survey showing that 58% of respondents consider their purchases to be influenced by social media, compared to 45% in 2016.

With this popularity growing it provides businesses with the potential to utilise this opportunity. This article will show businesses three easy steps as to how to do this effectively.

1. Choose the correct platforms. With the number of social media platforms growing every day, it is important to use the sites that will most effectively target consumers from the right demographics. For example, a younger target market will mean using platforms such as Instagram where, according to Statista, the average age of users (65%) fall between 18-34. However, a cycling company would be more inclined to use more specific platforms such as Strava, where a large proportion of their target market would be found.

2. Use adverts. Adverts can increase sales, engagement and brand awareness. Consumers may have been previosly unaware of your business and the services you provide, making the ability that ads have to amplify reach is invaluable in attracting new customers. Ads can also be useful to gather market insights to analyse the clicks, comments and profile visits to determine how successful your ads are.

3. Try to post top quality, relevant content. Take the opportunity to provide your followers and potential customers with something relevant and interesting so that your brand becomes a name they're happy to see. This also means not posting promotional content too often as this can often not interest consumers as much as relevant articles and current events would. The one-in-seven rule suggests that for every one directly promotional post, six others should be content-based.

Back to news menu

Add a comment

Your email address will only be used to contact you regarding this comment.
We will not share your email address with anyone and it will not be published on the website.