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Ride to Work Week 2020: Bikes, bikes, bikes!

17 Feb 2020

Why you should take part in Ride to Work Week 2020

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Free trade entry for The London Bike Show through the ACT

17 Feb 2020

Register for your free trade entry to London Bike Show now Read more…

The Best Small Shops competition gets a new look

14 Feb 2020

The IRC are delighted to announce a rebranding of the Best Small Shops competition to celebrate the fast-paced level of growth and to further amplify the competition

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Redesigning Retail

6 Feb 2020

How big brands are turning the traditional retail model it on its head.
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Calling all Knitters and Crocheters to take part in Reading University survey

4 Feb 2020

The Director at Stitchlinkshas put out a request to all who enjoy knitting or crocheting to take part in a study to explore the psychological effects of knitting and crocheting.
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A Brexit timeline for indie retailers

31 Jan 2020

Tonight the UK will leave the EU at 11pm GMT, ending a 46-year relationship, but what will this mean for independent retailers?

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Indie Retail Calendar 2020: February

30 Jan 2020

The Indie Retail eCommerce calendar for the month ahead to plan your sales & marketing strategies
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Indie Retail to Launch New Monthly Newsletter

29 Jan 2020

On Friday 31st January Indie Retail will be launching a monthly newsletter to be sent out to subscribing independent shops.
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Government to Introduce ‘Jack's Law' Employment Right

29 Jan 2020

The Department for Business, Energy and Industrial Strategy has announced that it will introduce new Parental Bereavement Leave and Pay Regulations.
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ACS calls for Increased Police Funding to Focus on Violence in Local Shops and Communities

29 Jan 2020

The government will increase police funding bymore than £1.1 billion for 2020-21, representing the largest funding increase for the police in ten years.
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Three social media tips to boost sales and engagement

Posted on in Business News, Cycles News

Social media continues to grow in popularity and now plays an essential role within the marketing of many businesses. Research shows that the influence that social media has on purchases is rising, with a survey showing that 58% of respondents consider their purchases to be influenced by social media, compared to 45% in 2016.

With this popularity growing it provides businesses with the potential to utilise this opportunity. This article will show businesses three easy steps as to how to do this effectively.

1. Choose the correct platforms. With the number of social media platforms growing every day, it is important to use the sites that will most effectively target consumers from the right demographics. For example, a younger target market will mean using platforms such as Instagram where, according to Statista, the average age of users (65%) fall between 18-34. However, a cycling company would be more inclined to use more specific platforms such as Strava, where a large proportion of their target market would be found.

2. Use adverts. Adverts can increase sales, engagement and brand awareness. Consumers may have been previosly unaware of your business and the services you provide, making the ability that ads have to amplify reach is invaluable in attracting new customers. Ads can also be useful to gather market insights to analyse the clicks, comments and profile visits to determine how successful your ads are.

3. Try to post top quality, relevant content. Take the opportunity to provide your followers and potential customers with something relevant and interesting so that your brand becomes a name they're happy to see. This also means not posting promotional content too often as this can often not interest consumers as much as relevant articles and current events would. The one-in-seven rule suggests that for every one directly promotional post, six others should be content-based.

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