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Customer experience placed at the height of importance by brands post-lockdown

5 Aug 2020

The brands currently bossing customer experience and the six key pillars to drive your business in the right direction

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ActSmart raises hundreds of pounds for the National Emergencies Trust

5 Aug 2020

The free ActSmart subscription offer was taken up by a large number of businesses across the UK, helping to raise hundreds of pounds for a great cause
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Local Bike Shop Day the perfect time to target Back To Work & Back To School cyclists

5 Aug 2020

Organisers say Local Bike Shop Day provides a perfect vehicle for cycle shops to encourage local residents to resurrect their own as well as their children's bikes, or upgrade or buy new if... Read more…

Fix Your Bike Voucher Scheme now available to customers

28 Jul 2020

The first batch of bike repair vouchers worth £50 have been released to the public in a pilot scheme to encourage thousands of people get back into cycling
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Indie Retail and partners offer free job advertisement to retail sector

28 Jul 2020

To help with recruitment in the retail sector during these extremely challenging times, Indie Retail are offering free job listings across anarray of platforms in a bid to unite employers... Read more…

Last chance to sign up for the ACT free bronze subscription

27 Jul 2020

This is the last week to sign up for the ACT's charity appeal bronze subscription raising money for the National Emergencies Trust (NET)!
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#BikeIsBest launches public petition to support cycling infrastructure

23 Jul 2020

#BikeIsBest is calling on the UK public to sign and share thepetition, make your voice heard and help to show local authorities there's significant unmet demand for safe cycling... Read more…

HM Treasury fundamental review of business rates: call for evidence

21 Jul 2020

This call for evidence seeks views on how the business rates system currently works, issues to be addressed, ideas for change and a number of alternative taxes.
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Inquiry launched examining how high streets can survive the economic and social effects of Covid-19

21 Jul 2020

The Housing, Communities and Local Government Committee has announced a new inquiry to examine how high streets can survive the economic and social consequences of Covid-19.
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Thinking of You Week coming this September

21 Jul 2020

Thinking of You Week is a special week that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness.
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Make the most of Small Business Saturday

Posted on in Cycles News

With Small Business Saturday just over one week away, it's not too late to put some plans in motion to get the most out of it!

Small Business Saturday is an annual event that was initially started in America by American Airlines. It was bought to the UK as a way to improve sales for small businesses just before the Christmas shopping period and has been increasing in awareness and popularity ever since. In 2017 the event was estimated to have generated £748million, and this was increased even further in 2018 with an estimated spending of £812million.This increased spending may be a result of more people becoming aware of the event and choosing to spend more money with small businesses because of it.

Indie Retail published a story in August explaining that it is never too early to prepare for Small Business Saturday, with ideas including communities organising street festivals, implementing online campaigns and collaborating with other local businesses to create themed activities.

However, with over a week to go it's not too late to make the most out of Small Business Saturday! Here are a few ideas that will help to raise awareness of your brand and to drive footfall to your shop.

  1. Shout about it! Write a press release that mentions your plans for the day and send it out to local news and radio stations, you can also put this into a blog post for social media to keep your followers informed.
  2. Freebies! Giving away a small gift on the day can attract customers to your store, for example, a non-alcoholic mulled cider to warm your customers up and allow them to sip and browse.
  3. Utilise social media! In the weeks running up to the day ensure you use relevant hashtags such as #SmallBusinessSaturday to get onto the radar! Social media competitions are also a great way to raise awareness of your brand and collect email addresses for marketing purposes.
  4. Raise awareness! Use the occasion to educate people on the benefits that shopping at indie retailers has on the local economy as opposed to shopping with online giants and larger firms.

Here at Indie Retail UK we champion independent retailers through the Best Small Shops competition, and help raise awareness through campaigns such as #IndieXmasWindows. Keep up to date with Indie Retail by following our Twitter, Facebook and Instagram pages.

 

 

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