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Indie Bookshop Turnaround using the Power of Twitter

17 Jan 2020

The Petersfield Bookshop is an independent bookshop based in Petersfield, Hampsire, that experienced an unlikely turnaround in just one night using the power of the internet.
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'Biggest Cash Increase Ever' to affect National Living Wage from April

15 Jan 2020

At £8.72 per hour, the National Living Wage will rise by 51p in April from its current rate of £8.21
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2019 Best Small Shops competition winner in the running for Shop of the Year 2020

14 Jan 2020

Papadeli, recognised by Indie Retail as the Best Small Shop of 2019, hasnow gone on to reach the final of Shop of the Year 2020, run by the Guild of Fine Food, in the Delicatessen & Grocer... Read more…

New Christmas film highlights the importance of shopping indie

19 Dec 2019

A new Christmas film produced by Lanther Black has encompassed all that is important about shopping independent this Christmas
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How The Arienas Collective are adapting to a changing market

18 Dec 2019

The Arienas Collective is looked at as an example of digital transformation of SMEs and how this may be affecting the future of commerce.
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Retail Week Live open for registration

17 Dec 2019

Retail Week Live is an inspirational two-day retail conference that provides leaders with the ideas, insight and networks to lead through digital transformation and win greater consumer... Read more…

New app helps convenience stores compete with supermarket giants

16 Dec 2019

Snappy Shopper has recently been introduced to the market as a new app that enables local independent shops to increase their sales through offering delivery.
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Hafod Hardware encourages people to shop local

5 Dec 2019

A christmas advert made by an independent hardware shop has become exceedingly popular across the UK within a matter of days
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How will each UK Political Party affect local shops?

3 Dec 2019

Ahead of the 2019 General Election ACS have summarised how each of the main Political Party's manifesto will affect local shops
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ACS calls on Convenience Stores to respond to 2020 Crime Survey

25 Nov 2019

IRC member ACS is calling on convenience store retailers to share their experiences of retail crime over the last 12 months in their 2020 Crime Survey.
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Make the most of Small Business Saturday

Posted on in Cycles News

With Small Business Saturday just over one week away, it's not too late to put some plans in motion to get the most out of it!

Small Business Saturday is an annual event that was initially started in America by American Airlines. It was bought to the UK as a way to improve sales for small businesses just before the Christmas shopping period and has been increasing in awareness and popularity ever since. In 2017 the event was estimated to have generated £748million, and this was increased even further in 2018 with an estimated spending of £812million.This increased spending may be a result of more people becoming aware of the event and choosing to spend more money with small businesses because of it.

Indie Retail published a story in August explaining that it is never too early to prepare for Small Business Saturday, with ideas including communities organising street festivals, implementing online campaigns and collaborating with other local businesses to create themed activities.

However, with over a week to go it's not too late to make the most out of Small Business Saturday! Here are a few ideas that will help to raise awareness of your brand and to drive footfall to your shop.

  1. Shout about it! Write a press release that mentions your plans for the day and send it out to local news and radio stations, you can also put this into a blog post for social media to keep your followers informed.
  2. Freebies! Giving away a small gift on the day can attract customers to your store, for example, a non-alcoholic mulled cider to warm your customers up and allow them to sip and browse.
  3. Utilise social media! In the weeks running up to the day ensure you use relevant hashtags such as #SmallBusinessSaturday to get onto the radar! Social media competitions are also a great way to raise awareness of your brand and collect email addresses for marketing purposes.
  4. Raise awareness! Use the occasion to educate people on the benefits that shopping at indie retailers has on the local economy as opposed to shopping with online giants and larger firms.

Here at Indie Retail UK we champion independent retailers through the Best Small Shops competition, and help raise awareness through campaigns such as #IndieXmasWindows. Keep up to date with Indie Retail by following our Twitter, Facebook and Instagram pages.

 

 

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