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A quick and easy guide to Click and Collect for retailers

21 Jan 2021

The following quick and easy guide to Click and Collect can be used by all retailers, even if those that don't have an ecommerce platform
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Urgent demand from MPs to regulate Buy Now Pay Later firms

21 Jan 2021

The call to regulate BNPL firms like Klarna, Laybuy and Clearpay is now supported by 70 MPs, with many arguing that the FCA review is too lengthy and could leave consumers drowning in debt
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2021 Valentine's Day Toolkit for card retailers

19 Jan 2021

The Greeting Card Association (GCA) have created a 2021 Valentines Day Toolkit, with the aim of helping retailers promote Valentine's Day in their stores and online.
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Welsh Government introduces Clean Air Bill & report on impact of lockdown on air quality

18 Jan 2021

The Welsh Government has published a white paper setting out its plans for a Clean Air (Wales) Bill, to protect the health of the nation and ecosystems from pollutants in the... Read more…

Many insurers made to pay tens of thousands of small businesses for Covid lockdown losses

15 Jan 2021

Following today's Supreme Court ruling tens of thousands of small businesses will receive insurance payouts covering losses from the first national lockdown.

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Single use carrier bag set to increase in Scotland from 5p to 10p from 1st April 2021

13 Jan 2021

The increase in the SUCB charge will not result in a cost increase for retailers.
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Freedom To Pay campaign promotes the use of cash in stores

13 Jan 2021

Cash is a necessity millions couldn't live without, will you sign the voluntary cash pledge?
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Maybe*'s 10 step plan for social media success in 2021

11 Jan 2021

Maybe* share how they will achieve their 2021 to improve insights using opportunities spotted in their own data

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New digital product discovery platform Buyerdock searches for indie retail volunteers for free trials

6 Jan 2021

Buyerdock, the new online platform to help buyers find exciting new shelf ready products, have now opened the platform to independent retailers.
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How to employ Low Skills workers in post Brexit UK

4 Jan 2021

ActSmart partner Tom Redfern, Founder and Senior Partner at Redfern Legal LLP, investigates ways in which it is still possible to employ a low skills worker who is not a UK national

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Make the most of Small Business Saturday

Posted on in Cycles News

With Small Business Saturday just over one week away, it's not too late to put some plans in motion to get the most out of it!

Small Business Saturday is an annual event that was initially started in America by American Airlines. It was bought to the UK as a way to improve sales for small businesses just before the Christmas shopping period and has been increasing in awareness and popularity ever since. In 2017 the event was estimated to have generated £748million, and this was increased even further in 2018 with an estimated spending of £812million.This increased spending may be a result of more people becoming aware of the event and choosing to spend more money with small businesses because of it.

Indie Retail published a story in August explaining that it is never too early to prepare for Small Business Saturday, with ideas including communities organising street festivals, implementing online campaigns and collaborating with other local businesses to create themed activities.

However, with over a week to go it's not too late to make the most out of Small Business Saturday! Here are a few ideas that will help to raise awareness of your brand and to drive footfall to your shop.

  1. Shout about it! Write a press release that mentions your plans for the day and send it out to local news and radio stations, you can also put this into a blog post for social media to keep your followers informed.
  2. Freebies! Giving away a small gift on the day can attract customers to your store, for example, a non-alcoholic mulled cider to warm your customers up and allow them to sip and browse.
  3. Utilise social media! In the weeks running up to the day ensure you use relevant hashtags such as #SmallBusinessSaturday to get onto the radar! Social media competitions are also a great way to raise awareness of your brand and collect email addresses for marketing purposes.
  4. Raise awareness! Use the occasion to educate people on the benefits that shopping at indie retailers has on the local economy as opposed to shopping with online giants and larger firms.

Here at Indie Retail UK we champion independent retailers through the Best Small Shops competition, and help raise awareness through campaigns such as #IndieXmasWindows. Keep up to date with Indie Retail by following our Twitter, Facebook and Instagram pages.

 

 

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