Search News

Results: 1-10 of 270


Best Small Shops competition 2020 relaunched with new COVID-19 innovation category

2 Jul 2020

Innovative indie retailers who adapt their business to combat the impact of Covid-19 are to be recognised in a special category in Britain's Best Small Shops competition 2020
Read more…

Business and Planning Bill published in the House of Commons

2 Jul 2020

The Government has published the Business and Planning Bill in the Houseof Commons designed to make provision relating to the promotion of economic recovery and growth.
Read more…

The Maybe* 2020 Retail Report investigating what shoppers want

1 Jul 2020

To gauge the intentions of the British public, Maybe* has gathered 20,000 answers from regions across the UK to understand if and when they'll return to the shops, and what their concerns... Read more…

The continued effects of lockdown on UK shoppers

24 Jun 2020

Recent research has investigated how consumer behaviour has developed over the past few months as people have adapted their shopping styles tothe lockdown
Read more…

Get involved with Independent Bookshop Week 2020!

22 Jun 2020

From online events with bestselling authors, to a picture book celebrating key workers, to virtual bookshop crawls, plans for Independent Bookshop Week 2020 (20-27 June) are in full flow
Read more…

Local Bike Shop Day 2020 new date confirmed as Saturday 5th September

17 Jun 2020

A poll among participating retailers of Local Bike Shop Day has confirmed a new date to celebrate bike shops across the nation
Read more…

The latest Independents' Day Podcast: Retail Stories: Reopening After The Pandemic

16 Jun 2020

Catch up on this morning's Independents' Day podcast 'Retail Stories: Reopening After The Pandemic'
Read more…

Indie Retail COVID-19 Reopening Resources and Guidance

11 Jun 2020

Indie Retail have created a guidance document for shops that are now reopening after previously closing
Read more…

Write to your MP on Sunday trading

9 Jun 2020

The Government is currently considering relaxing the Sunday Trading regulations. This is not a popular measure with consumers, shopworkers, or retailers.
Read more…

Advertise your jobs with Indie Retail for FREE

8 Jun 2020

For a limited time only we are giving all retailers free access to the full range of Indie Retail job boards!
Read more…

Back to news menu

How The Arienas Collective are adapting to a changing market

Posted on

A recent study created in partnership with Visa has looked at case studies to evaluate the digital transformation of SMEs and how this may be affecting the future of commerce.

Fuelled by smart technologies, mobile devices, and 24/7 connectivity, the way consumers browse, shop, and pay has been moving toward digital means. Research shows that UK consumers will spend £106.46 billion ($141.93 billion) online in 2019 (+10.9% vs 2018). This will make up 22.3% of all retail spend, a proportion that will reach 27.9% in 2023. In 2019 mobile commerce will grow 16.7%, passing £50 billion ($66.66 billion) for the first time. In 2020, mobile commerce sales will account for more than half of all retail ecommerce sales, growing 15.3% to total £58.89 billion ($78.51 billion). Smartphone commerce already accounts for the majority share of mobile commerce, and that share is expected to increase from 58.9% in 2019 to 71.2% by 2023.

 

The above image displays ways in which the customer journey has changed with the introduction of various new technologies. It is essential that retailers are aware of this and continue to adapt and grow to cater for these customer needs.

The Arienas Collective  

Named after an idyllic loch in the Scottish Highlands, The Arienas Collective provides creative experiences and workshops run by artists of all kinds, set in a cosy Georgian mews house in Edinburgh's historic New Town.

The shop found a fairer way of supporting both budding and established artists that allows them to have a greater share of the profits. Aside from this, the shop also understands the importance of online marketing channels by having an active website and social media accounts, both of which are contributing reasons as to why The Arienas Collective is mostly found via search engine.

The shop also maintains a customer mailing list and used Facebook advertising campaigns early on in the business to acquire new customers. Online bookings for experiences and workshops are made through the website- convenience is key and customers can enter their card details directly or use a digital wallet. 

To read more about The Arienas Collective and other case studies found by Visa, view the full study here.

 

Back to news menu

Add a comment

Your email address will only be used to contact you regarding this comment.
We will not share your email address with anyone and it will not be published on the website.