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Best Small Shops competition 2020 relaunched with new COVID-19 innovation category

2 Jul 2020

Innovative indie retailers who adapt their business to combat the impact of Covid-19 are to be recognised in a special category in Britain's Best Small Shops competition 2020
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Business and Planning Bill published in the House of Commons

2 Jul 2020

The Government has published the Business and Planning Bill in the Houseof Commons designed to make provision relating to the promotion of economic recovery and growth.
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The Maybe* 2020 Retail Report investigating what shoppers want

1 Jul 2020

To gauge the intentions of the British public, Maybe* has gathered 20,000 answers from regions across the UK to understand if and when they'll return to the shops, and what their concerns... Read more…

The continued effects of lockdown on UK shoppers

24 Jun 2020

Recent research has investigated how consumer behaviour has developed over the past few months as people have adapted their shopping styles tothe lockdown
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Get involved with Independent Bookshop Week 2020!

22 Jun 2020

From online events with bestselling authors, to a picture book celebrating key workers, to virtual bookshop crawls, plans for Independent Bookshop Week 2020 (20-27 June) are in full flow
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Local Bike Shop Day 2020 new date confirmed as Saturday 5th September

17 Jun 2020

A poll among participating retailers of Local Bike Shop Day has confirmed a new date to celebrate bike shops across the nation
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The latest Independents' Day Podcast: Retail Stories: Reopening After The Pandemic

16 Jun 2020

Catch up on this morning's Independents' Day podcast 'Retail Stories: Reopening After The Pandemic'
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Indie Retail COVID-19 Reopening Resources and Guidance

11 Jun 2020

Indie Retail have created a guidance document for shops that are now reopening after previously closing
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Write to your MP on Sunday trading

9 Jun 2020

The Government is currently considering relaxing the Sunday Trading regulations. This is not a popular measure with consumers, shopworkers, or retailers.
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Advertise your jobs with Indie Retail for FREE

8 Jun 2020

For a limited time only we are giving all retailers free access to the full range of Indie Retail job boards!
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Indie Retail Calendar 2020: February

Posted on in Business News

Creating online marketing strategies for your independent business can be often be a tricky and time-consuming business; how often do you post, what do you post about, and how do you make sure your post is seen by your target audience?

Planning ahead is always important in organising campaigns and timing them correctly. To help you in this, Indie Retail has created a 2020 calendar that features notable holidays, events and cultural days for the upcoming month. We hope that highlighting these significant days can give you a little bit of inspiration when planning your campaigns, and give you enough time to do so.

Be organised

Each month within the calendar contains a range of holidays, some well-known ones that you may celebrate every year, and some that you may not have thought about- National Chocolate Cake Day is certainly a favourite of ours!

Having all of these dates in one place allows you to more effectively plan your email, social media, and other online marketing campaigns

We recommend taking a look at the upcoming month when it is sent out in the Indie Retail newsletter and taking note of the days that you may deem to be relevant to your business. Planning out how you want to promote these days in advance will mean that you can start posting about it a few days before-hand, thus building more momentum to your fantastic promotion!

Be creative

When it comes to choosing which national days are relevant to your business some may be more obvious than others; National Doughnut Day would be ideal day for a bakery to run a promotion. However, some days may require more creativity. For example, a holiday such as Australia day may not initially seem relevant to your business, but a few ways to promote this could be:

  • Offering customers named "Steve" a freebie or discount
  • Organising a promotion on items you sell that are made in Australia
  • Donating a percentage of the day's sales towards a charity helping with the Australian wildfires
Using a hashtag when marketing your promotional efforts on social media will mean that your post is more likely to be seen by more people.

Be aware

Aside from using the calendar to base promotional ideas off of, it's also important to be aware of everything happening in a given month in order to fully optimise the timing of your campaigns.

Clashing a campaign with another significant day could lead to no one seeing your promotions or could even cause offence. For example, if a large online retailer was to announce a site-wide sale on the same day as National Independents Day it may cause offence to many customers and result in the promotion being unsuccessful.

Get planning!


Download the February eCommerce now! Be sure to tag Indie Retail in any promotions on Facebook, Instagram or Twitter that have been inspired by this calendar, we would love to see them!

Each Indie Retail calendar month will be sent out in the monthly newsletter, which you can subscribe to here.

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