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Are you prepared for changes to SCA legislation? Take the survey now

22 Oct 2020

Help us understand your knowledge and preparedness for SCA by completing the following anonymous survey before 27th October
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Best Small Shops competition shortlisted shops feature on Sky News

21 Oct 2020

Earlier today Pennine Cycles, Sound Records Stroud and Nourish Zero Waste appeared on Sky News' Ian King show in support of today's Best Small Shops Competition 2020 shortlist announcement!... Read more…

Best Small Shops competition 2020 announces extended shortlist of 30 shops!

21 Oct 2020

Due to the high number of excellent quality entrants this year there has been a total of 30 shops announced in the running to be named Winner, Runner Up or Most Innovative Business During... Read more…

ACT re-structures for future retail

20 Oct 2020

The ACT has restructured to be bigger, better and more value for money
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Safety will be number one factor among shoppers this Christmas according to Maybe* report

19 Oct 2020

Maybe* has gathered 14,000 answers from across the UK to understand what shoppers want from retail over Christmas 2020
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How Local Bike Shop Day boosted social media success with Maybe*

8 Oct 2020

Maybe* is an engagement and insight platform that helps businesses to deliver exceptional social media experiences that deliver business results
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Regulatory timescales changed for Strong Customer Authentication (SCA)

7 Oct 2020

Global Payments have provided an update on Strong Customer Authentication, and as the payments industry continues to prepare withinthe current climate, the regulatory timescales have now... Read more…

Single-Use Plastics Ban Takes Effect in England

5 Oct 2020

The single-use plastics ban has now come into effect in England as part of Government's 25 Year Environment Plan.
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Businesses with a credit rating drop since COVID-19 can now make a claim to their insurers

30 Sep 2020

There is an official form you can send to your credit company to claim back for your dropped credit score
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Download the Indie Retail face covering poster to inform customers and staff of the new law

25 Sep 2020

It is now compulsory for all retail workers in England to wear face masks from today, Indie Retail has created a Face Covering Poster for shops to display outside to inform customers and... Read more…

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Maybe* shows businesses how to be more 'Gymshark' on social media

Posted on in Business News, Cycles News, Creative News

Maybe* is a collaborative social media management platform that provides engagement tools, actionable insights, reports and access to training that enables organisations to make social media work for them.

Maybe* have used their insight tool to identify how social media superstar Gymshark use various tactics to engage with their audience.

  • Listen and engage - Gymshark had over 331 conversations created about them by customers over a 5 day period. That's 12 times the amount of content they created themselves.
  • Gymshark knows what works - With an average of 16,600 engagements per post. Gymshark knows what content works best for their audience.
  • Sparking the conversation with social listening - Data reveals that Gymshark customers spark the same conversations as the brand.
  • Understanding the sentiment of the conversation - Gymshark is able to identify the best content to reshare while engaging with the negative to deliver great customer service.
  • Who's influencing the conversation about Gymshark? - Gymshark partner with influencers by resharing and egaging with contentthat showcases their shared love of lifting, crunching and achieving goals.

 

In the latest demonstration of their insight tool Maybe* are showing businesses how to replicate Gymshark's successful tactics to improve results and increase ROI.

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