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Are you prepared for changes to SCA legislation? Take the survey now

22 Oct 2020

Help us understand your knowledge and preparedness for SCA by completing the following anonymous survey before 27th October
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Best Small Shops competition shortlisted shops feature on Sky News

21 Oct 2020

Earlier today Pennine Cycles, Sound Records Stroud and Nourish Zero Waste appeared on Sky News' Ian King show in support of today's Best Small Shops Competition 2020 shortlist announcement!... Read more…

Best Small Shops competition 2020 announces extended shortlist of 30 shops!

21 Oct 2020

Due to the high number of excellent quality entrants this year there has been a total of 30 shops announced in the running to be named Winner, Runner Up or Most Innovative Business During... Read more…

ACT re-structures for future retail

20 Oct 2020

The ACT has restructured to be bigger, better and more value for money
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Safety will be number one factor among shoppers this Christmas according to Maybe* report

19 Oct 2020

Maybe* has gathered 14,000 answers from across the UK to understand what shoppers want from retail over Christmas 2020
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How Local Bike Shop Day boosted social media success with Maybe*

8 Oct 2020

Maybe* is an engagement and insight platform that helps businesses to deliver exceptional social media experiences that deliver business results
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Regulatory timescales changed for Strong Customer Authentication (SCA)

7 Oct 2020

Global Payments have provided an update on Strong Customer Authentication, and as the payments industry continues to prepare withinthe current climate, the regulatory timescales have now... Read more…

Single-Use Plastics Ban Takes Effect in England

5 Oct 2020

The single-use plastics ban has now come into effect in England as part of Government's 25 Year Environment Plan.
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Businesses with a credit rating drop since COVID-19 can now make a claim to their insurers

30 Sep 2020

There is an official form you can send to your credit company to claim back for your dropped credit score
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Download the Indie Retail face covering poster to inform customers and staff of the new law

25 Sep 2020

It is now compulsory for all retail workers in England to wear face masks from today, Indie Retail has created a Face Covering Poster for shops to display outside to inform customers and... Read more…

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How Local Bike Shop Day boosted social media success with Maybe*

Posted on in Business News, Cycles News

Local Bike Shop Day took place on 5th September and was the perfect time to celebrate the recent upturn in cycling and draw attention to all that local bike shops have done for people throughout the pandemic.

The revised date (moved from the earlier date of May 2nd) fell at an ideal time to celebrate two key themes; encouraging children to start cycling when they return to school and to encourage the nation to continue cycling after the summer weather comes to an end.

LBSD social media reach

 

What were the results?

During the day, the hashtag #supportyourlocalbikeshop had a reach of 360,025, an increase of 380% in comparison to the reach achieved last year, as well as having over 400,000 impressions. The Local Bike Shop Day website had over 5,000 unique visitors with the most popular page being the 'find a local bike shop' search facility indicating consumers actively looking for their local participating shop.

 

How did Maybe* help?

Maybe* is an engagement and insight platform that helps businesses to deliver exceptional social media experiences that deliver business results.

The team at Maybe* run weekly webinars to give businesses exclusive insight, expert opinion and up-to-date case studies to help businesses to drive their organisations forward on social.

The Maybe* platform was used to assist with the running of the Local Bike Shop Day social media platforms. The Association of Cycle Traders (ACT), organisers of Local Bike Shop Day, said the following:

"The team at Maybe* were incredibly helpful and gave us an excellent demonstration of how to use the platform. Having all of our mentions, likes and comments from all social media platforms in one place made it a lot easier to ensure that we didn't miss out on anything and that we could engage with all who celebrated the day. This year's Local Bike Shop Day was the most popular one to date, and we will continue to use the Maybe* platform next year to boost social media engagement further still!".

To find out more about the Maybe* platform and how you can use it to drive your business forward visit their website here.


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