Search News

Results: 1-10 of 353


Many insurers made to pay tens of thousands of small businesses for Covid lockdown losses

15 Jan 2021

Following today's Supreme Court ruling tens of thousands of small businesses will receive insurance payouts covering losses from the first national lockdown.

Read more…

Single use carrier bag set to increase in Scotland from 5p to 10p from 1st April 2021

13 Jan 2021

The increase in the SUCB charge will not result in a cost increase for retailers.
Read more…

Freedom To Pay campaign promotes the use of cash in stores

13 Jan 2021

Cash is a necessity millions couldn't live without, will you sign the voluntary cash pledge?
Read more…

Maybe*'s 10 step plan for social media success in 2021

11 Jan 2021

Maybe* share how they will achieve their 2021 to improve insights using opportunities spotted in their own data

Read more…

New digital product discovery platform Buyerdock searches for indie retail volunteers for free trials

6 Jan 2021

Buyerdock, the new online platform to help buyers find exciting new shelf ready products, have now opened the platform to independent retailers.
Read more…

How to employ Low Skills workers in post Brexit UK

4 Jan 2021

ActSmart partner Tom Redfern, Founder and Senior Partner at Redfern Legal LLP, investigates ways in which it is still possible to employ a low skills worker who is not a UK national

Read more…

Maybe* releases social media data from 2020 that small businesses can use to plan for 2021

31 Dec 2020

Examples of the most succesful social media strategies from 2020 and look into what this data show us about consumer trends for 2021

Read more…

How to keep your business running in tougher restrictions

30 Dec 2020

Keeping your business running throughout tougher restrictions will mean adapting current processes, as well as utlising new opportunities.
Read more…

Welsh Finance Minister Sets out 2021-22 Budget

29 Dec 2020

Welsh Government Finance Minister Rebecca Evans MS has unveiled its ‘Protect, Build, Change' draft Budget for 2021/22
Read more…

Indie Retail Christmas Opening Hours

22 Dec 2020

The Indie Retail office will be open as usual (9am-5:15pm) for the majority of the Christmas perio, with some exceptions.
Read more…

Back to news menu

Maybe*'s 10 step plan for social media success in 2021

Posted on in Business News, Brands & Products News, Cycles News

Like everyone else Maybe* is constantly looking for ways to improve and drive our own social media forwards.

To inform plans for 2021 they have looked back to spot what works well and have used this to inform the plan moving forward. To get a sense of where you're going next, you need to know where you've been.

Like other businesses Maybe* have spent the last year with their noses to the grindstone, constantly reacting to changes brought about by COVID and now want to get in front of it with our plan for 2021.

They are sharing with you where we've spotted opportunities in our own data to improve and the insights that will enable us to reach our goals.

We are using the same template that they share with all of clients that sign up for a Maybe* account.

 

Step 1: Knowing the business goal

Maybe* helps businesses use social media to sell. Our goal is to get 3.4 million business dashboards and 3600 town guides into the hands of the people we can help.

The last 12 months have made staying connected and selling difficult for the majority of businesses. The pandemic has challenged us all to innovate and sell to customers in new ways..

 

Step 2: Telling the Maybe* story

Since March Maybe* has been focused on sharing ways businesses can stay connected on social media. Like most businesses, we had a lot of plans in January 2020, that had to change. And we moved quickly with the times.

Our plans for 2021 focus on sharing positive stories that inspire and Local Town Guides that empower businesses to sell via social media..

We launched a lot of new features last year, and we're really excited about them. In 2021 this will continue and we are also going to focus on bringing them to life even better with more video content.

Our best post of the entire year had nothing to do with our product. It was about the things businesses were doing to stay positive. This has inspired our approach through 2020 and into 2021. Show people the good stuff, and how to do more of it.

Discover your own best post.

 

Step 3: What does Maybe* want you to do with its social content

Our social content is about finding new customers and encouraging them to sign in to Maybe*, access training and our Local Rewards program.

We are focusing on the distribution of our Local Rewards Town Guides in the UK as part of our user acquisition drive. The call to action of our social content is sign-up to Maybe* but first, we need to establish trust and report through training and webinars.

 

Step 4: How does Maybe* engage with customers

Maybe* is active on Facebook, Twitter, Instagram and LinkedIn. in addition to creating content, we spend a lot of our time engaging with all the businesses in the towns we are working with. We engage with them using the Maybe* platform.

We engage with 100's of businesses on a daily basis and we love getting to know them online via social media, or over one of our Wednesday Webinars.

Start engaging with your own customers, its fun and is an increasingly vital business interaction in a world where physical meetings are less commonplace.

 

Step 5: Who does Maybe* want to engage?

We want to reach BID's, councils, shopping centres, retail experts, social media managers and the 3.4 million businesses that we have dashboards ready and waiting for.

The 'who's got influence?' report shows us every week the most frequent commenters on our content, and who's mentioning us in their content. This is the social gold and where your reach and influence increases if you consistently maintain the conversation.

Discover the influencers in your conversation and increase the reach and impact of your business. Other people talking about you is what you want to achieve - that is the value of social media.

 

Steps 6-10

Sign up to Maybe*. It's free to get started and you'll have full access to the remaining five steps to success. 

 

Get started with Maybe*

 

 

 

Back to news menu

Add a comment

Your email address will only be used to contact you regarding this comment.
We will not share your email address with anyone and it will not be published on the website.