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Scottish Election Party Manifesto Briefings

23 Apr 2021

A summary of what each party's manifesto will mean for small shops ahead of the Scottish Parliamentary elections on 6th May.
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How Aldi's social media is rallying customers against competitors

22 Apr 2021

Maybe* investigate how Aldi used their #freecuthbert campaign to drive social media engagement and brand sentiment.
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400 shopworkers abused everyday as customers urged to "Shopkind"

22 Apr 2021

Members of the IRC and wider retail industry comes together to tackle verbal and physical abuse against shopworkers  


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Social media tips from indie businesses who have successfully diversified their proposition

14 Apr 2021

Maybe* take a look at how two independent businesses have used social media tactics to drive their businesses forwards.
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High street footfall rises 174% in England & Wales post-lockdown

14 Apr 2021

High streets across England and Wales have witnessed an immediate comeback in footfall as non-essential retailers reopened on Monday for the first time in over three months.
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New 18 million Bikeability funding coincides with Local Bike Shop Day aims

13 Apr 2021

The DfT has announced £18 million for Bikeability cycling proficiency training scheme, which fits in well with Local Bike Shop Day's aims of encouraging children to cycle back to schoolRead more…

'Optimism is in the air' according to BRC Economic Briefing Report

8 Apr 2021

The latest UK economic data has been significantly better than expected; check out key insights from the new research.
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Leading industry bodies warn that plan for vacant shop-to-residential conversions will not save our high streets

7 Apr 2021

Despite warnings from leading industry bodies the MHCLG have now confirmed that the simplified planning process for retail to residential conversions will be going ahead
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How to grow your independent business using new social media techniques

7 Apr 2021

Maybe* take a look at how two independent businesses have used social media tactics to drive their businesses forwards.
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Minimum wage rises for two million workers

1 Apr 2021

The National Living Wage will rise 2.2% to £8.91, the equivalent of more than £345 a year for a full-time employee. Increased cash incentives for employers to hire new apprentices... Read more…

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How to grow your independent business using new social media techniques

Posted on in Business News, Cycles News

Every week Maybe* bring you social media tactics and top tips to drive your social media strategy forwards.

They introduce you to real life businesses like The Old Dairy Brewery and My Tiny Little Fairy Studio in Ashford. Both these businesses are independents who are growing their business using social media so you can learn from and replicate their success using new techniques.

 

How using tutorials on social media can drive sales

My Tiny Little Studio is a children's fair accessories and activity business just outside of Ashford. Anneli Woolis creates fairy accessories and activity packs kids for children. Having previously done workshops and kids parties during the pandemic she was forced onto zoom and has thrived. Her Etsy business has boomed and she thinks this is down to her online tutorials and connecting with what customers really want through her shop and instagram.

By using tutorials she has shown how versatile her products are, how you can really get creative and if you are feeling less creative she literally shows you how it's done.

Top tip: Put yourself out there, find your niche and show people what you can do. Making something super easy for someone can really help you sell more and get better testimonials.

 

 

How collaborating within your place through social media keeps you going

Old Dairy Brewery is a Microbrewery based in Tenterden, Ashford. Born in 2010, moved to larger premises in 2014 to brew a range of beers, English bitters and pale ales across the UK mainly to pubs and farm shops and some South Eastern Co-Ops. Having to build their online shop up almost from scratch selling to consumers rather than their main business- pubs, was tough for the team but they used Linked In and collaborated with their local area to stay relevant and focused on keeping afloat.

They found some other breweries and other businesses and monitored them to see how they were keeping people informed to get some ideas. They also found a local Italian food van through social media and teamed up to create more of an experience in their garden.

Top tip: Collaborate within your area. Use the maybe platform to find businesses in your area you can support and perhaps work with. We all need to invite people back right now. Give it a go.

 

With the Maybe* platform, you don't have to be a social media pro to increase traffic and sales. 

Sign up to Maybe* and join the conversation, it's free to get started.


 

 

 

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