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Best Small Shops nominee Pennine Cycles once again commended with award

7 May 2021

Pennine Cycles, shortlisted last year for two awards in the Best Small Shops competition, have now been nominated in the BikeBiz Awards

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Government Supports Amendment to Introduce Cashback Without Purchase

5 May 2021

The Government has agreed an amendment to the Financial Services Bill which will enable shops to offer cashback to customers without making a purchase.
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Free Whitepaper: How the retail sector can survive and thrive post-pandemic

29 Apr 2021

Armed with research data from Maybe*, a panel of retail industry expertshave collaborated to create this whitepaper with one goal - to help businesses thrive in this new era of uncertainty.... Read more…

Bank of England provide free training materials for checking bank notes

28 Apr 2021

The Bank of England has released free training materials for retailers with the aim of refreshing awareness of how to check banknotes.
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Single Use Carrier Bag Charge changes in England no longer coming into force as expected

27 Apr 2021

Defra has just confirmed that the amendments to the Single Use Carrier Bags Charges (England) Order 2015 will not be coming into force on 30th April 2021 as... Read more…

Welsh Election Party Manifesto Briefings

26 Apr 2021

A summary of what each party's manifesto will mean for small shops ahead of the Welsh Parliamentary elections on 6th May.
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Scottish Election Party Manifesto Briefings

23 Apr 2021

A summary of what each party's manifesto will mean for small shops ahead of the Scottish Parliamentary elections on 6th May.
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How Aldi's social media is rallying customers against competitors

22 Apr 2021

Maybe* investigate how Aldi used their #freecuthbert campaign to drive social media engagement and brand sentiment.
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400 shopworkers abused everyday as customers urged to "Shopkind"

22 Apr 2021

Members of the IRC and wider retail industry comes together to tackle verbal and physical abuse against shopworkers  


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Social media tips from indie businesses who have successfully diversified their proposition

14 Apr 2021

Maybe* take a look at how two independent businesses have used social media tactics to drive their businesses forwards.
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Social media tips from indie businesses who have successfully diversified their proposition

Posted on in Business News, Cycles News

very week Maybe* bring you social media tactics and top tips to drive your social media strategy forwards.

They introduce you to real life businesses like The Find in Cheltenham and Bourton-on-the-Water photographer, Alistair Currill. Both these businesses are independents which are growing using social media. Here we give you their social media tips so you can learn from and replicate their success using new techniques. 

 

Communicate, communicate, communicate

The Find Coffee House and Artisan Kitchen in Cheltenham is run by David Orme and his team. Offering a haven from the outside world, The Find takes its inspiration from the coffee houses of 17th and 18th century England. Lockdown gave The Find an opportunity to take stock, literally, of everything from their menu and staffing through to social media and the cafe is now using Instagram and Facebook to ‘welcome back' the people of Cheltenham as well as to keep them informed.

"Using social media for continuous updates and information has been key and will continue to be as we re-open. People cannot be expected to keep up with all of the changes and the rules and therefore we created a linktree link on our Instagram account with a list of the rules, menus and other key information so that they can always find what they are looking for easily." says David at The Find.

Top tip: communication. Never assume customers know as much as we do about restrictions. Share all of your reopening safety information in a linktree or highlights. Customers shared the pain of the lockdown with us, let them know, what you're doing, stay on top and they will embrace what you do. Comms is key.

 

How lockdown has helped businesses find new audiences

Alastair Currill is a Bourton-on-the-Water based professional photographer and has been running his company Alastair Currill Photography for around six years in the Cotswolds.

Alastair has long been active on social media to promote his photography work and also his teaching. But lockdown has forced him out in front of the camera as he has taken to Facebook Live to bring to life his top photography tips.

During Lockdown 1 all of the weddings Alastair had booked were cancelled and, due to restrictions, he struggled to do the majority of the work he had planned for the rest of 2020. Rather than resting on his laurels he set up Cotswold Jigsaw Puzzles as a new arm to his business - turning beautiful photography of landscape and animals from around the area into jigsaws for customers locally and even internationally. This helped to keep the main business afloat until lockdown ended.

Alastair believes that even if you were forced to develop a new element to your business out of necessity during lockdown, you can capitalise on this and through social media create a whole new audience.

Using social media Alastair promotes his beautiful puzzles and photography through Facebook communities. Using hashtags on Instagram, tagging in local places - his business has done well.

Top tip: If you created a new service or product in lockdown, don't ditch it upon reopening, look at how you can capitalise on a whole new audience you have created on Instagram or Facebook using the Maybe* platform.

 

With the Maybe* platform, you don't have to be a social media pro to increase traffic and sales. 

Sign up to Maybe* and join the conversation, it's free to get started.

 

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