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Decarbonisation plan sets out steps to net zero & benefit UK high streets

21 Jul 2021

£2 billion will be invested over five years with the aim that half of all journeys in towns and cities will be cycled or walked by 2030, benefitting the UK's high streets in many... Read more…

MHCLG Launches High Streets Strategy

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The report announces a new National High Streets Day to celebrate clean streets, the extension of pavement licence measures for a further 12 months and a £150m Community Ownership Fund... Read more…

How to put product at the front and centre of your social media strategy

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Government releases Workplace Safety Guidance: can you continue to enforce mask wearing?

15 Jul 2021

Face coverings are no longer required by law but states that government expects and recommends that people continue to wear a face covering in crowed, enclosed spaces. Businesses who want to... Read more…

Register for the Help to Grow: Management scheme

14 Jul 2021

The 12-week programme, which combines online sessions with face-to-face learning, is 90% funded by the Government and has been designed to allowparticipants to complete it alongside... Read more…

Maybe* founder named in list of top female tech leaders of 2021

8 Jul 2021

Business Leader has named Maybe* Founder and CEO, Polly Barnfield, OBE in its list of the top 32 female tech leaders for 2021.
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Maybe* analyses the best of Independents' Day across the UK

8 Jul 2021

Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round
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Get your free retailer pack now by signing up on the Local Bike Shop Day website

8 Jul 2021

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Local Bike Shop Day 2021 to champion IBDs and inspire cycling

2 Jul 2021

The ACT and Cyclescheme are once again joining forces to make this year's Local Bike Shop Day- on Saturday 28th August - a great success across the nation
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National Craft Butchers launches the annual British Butchers Survey

1 Jul 2021

NationalCraft Butchers launches the British Butchers Survey, the first ever annual and national survey of the UK's independent Butchers
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Maybe* analyses the best of Independents' Day across the UK

Posted on in Business News, Cycles News

Jindependents+day+branding+FINAL-01uly 3rd and 4th marked Independents' Day weekend - a national initiative to celebrate independent retail, spearheaded by Indie Retail UK. Over course of the weekend, retailers get involved by running special events and promotions. This years' event was sponsored by Local Rewards, and Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round.

 

What was the best performing post in the Independents' Day conversation?

Solihull's indie lifestyle store Liv's earned the most engagement in all the posts in the #independentsday conversation. Liv's post captured the team in front of the store to mark the occasion, while the post copy delivered plenty of emotional and personal reasons to inspire followers to shop local and support indie.

Replicate this technique

You can mimic this approach for yourself all year round. Make sure you are personal by involving your team in your social media posts so customers can get to know the faces that will greet them when they step through your doors.

 

BIDs and councils get involved

It wasn't just retailers that were banging the indie drum.BIDs, councils and placemakers also took to social to show their support for Independents' Day.

Cirencester Council shone a light on the new indies it was welcoming to the town, while Visit Lincoln paired the Indie Day UK campaign with its Summer in Lincoln campaign by inviting indie businesses to share what they loved about being in business in Lincoln.

Replicate this technique

Whether you are a BID, council, local authority or tourism body, your indie businesses are a reason for people to visit your town or place. Champion them across social media regularly, tag in the businesses you are featuring and help your audience get to know what makes your place everything it is.

 

Shopping centres show their indie tenants love

Shopping Centre Rushden Lakes proved its offering is more than just the national names they play home to. Featuring a different indie business in the run up to Independents' Day, the centre made sure that it shone a light on the unique products and services its indie tenants offer shoppers.

Replicate this technique

Shopping Centres can take up space at the heart of their community as a destination to shop, eat and be entertained. As customers increasingly look for ways to shop small and shop local; introducing and supporting your tenants across social media, will inspire customers to visit you.

 

Key takeaway

To help businesses discover you and all the wonderful indies in your place, get your local High Street Guide from Local Rewards and share it across social media. It's choc full of special offers, prize draws and Instagram content from every business in your town or place.

To ensure you're continuing to build on the support for independent businesses now that Independents' Day is over, make sure you are using #shoplocal #supportlocal and #ilovelocal in your content alongside hashtags for your town and city.

 

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

 

 

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