Search News

Results: 1-10 of 431


Decarbonisation plan sets out steps to net zero & benefit UK high streets

21 Jul 2021

£2 billion will be invested over five years with the aim that half of all journeys in towns and cities will be cycled or walked by 2030, benefitting the UK's high streets in many... Read more…

MHCLG Launches High Streets Strategy

21 Jul 2021

The report announces a new National High Streets Day to celebrate clean streets, the extension of pavement licence measures for a further 12 months and a £150m Community Ownership Fund... Read more…

How to put product at the front and centre of your social media strategy

15 Jul 2021

This week Maybe* are introducing you to Wool Warehouse, a crafting havenfor which product is king. Here the owners share their social media tips so that you can learn from their product-led... Read more…

Government releases Workplace Safety Guidance: can you continue to enforce mask wearing?

15 Jul 2021

Face coverings are no longer required by law but states that government expects and recommends that people continue to wear a face covering in crowed, enclosed spaces. Businesses who want to... Read more…

Register for the Help to Grow: Management scheme

14 Jul 2021

The 12-week programme, which combines online sessions with face-to-face learning, is 90% funded by the Government and has been designed to allowparticipants to complete it alongside... Read more…

Maybe* founder named in list of top female tech leaders of 2021

8 Jul 2021

Business Leader has named Maybe* Founder and CEO, Polly Barnfield, OBE in its list of the top 32 female tech leaders for 2021.
Read more…

Maybe* analyses the best of Independents' Day across the UK

8 Jul 2021

Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round
Read more…

Get your free retailer pack now by signing up on the Local Bike Shop Day website

8 Jul 2021

Retailers have until 1st August to sign up on the Local Bike Shop Day website and receive a physical pack in the post to help them promote their business on the day and drive footfall into... Read more…

Local Bike Shop Day 2021 to champion IBDs and inspire cycling

2 Jul 2021

The ACT and Cyclescheme are once again joining forces to make this year's Local Bike Shop Day- on Saturday 28th August - a great success across the nation
Read more…

National Craft Butchers launches the annual British Butchers Survey

1 Jul 2021

NationalCraft Butchers launches the British Butchers Survey, the first ever annual and national survey of the UK's independent Butchers
Read more…

Back to news menu

How to put product at the front and centre of your social media strategy

Posted on in Business News, Cycles News

Social media is awash with tricks, tactics and strategies. Sometimes there are too many approaches to choose from and it can be difficult to know how to best spend your time and effort. This week Maybe* are introducing you to Wool Warehouse, a crafting haven for which product is king. Here the owners share their social media tips so that you can learn from their product-led approach.

A product first approach

Wool Warehouse is an indie business based in Leamington Spa, Warwickshire which has scaled from a single store to a huge online business.

Wool Warehouse is owned and run by Holly and Andy. Though the business has developed into an online heavyweight, it is still a bricks-and-mortar retailer with customers flocking to buy yarn from the Leamington Spa premises.

Proud to be an independent retailer, the shop owners focus heavily on social media - a strategy which proved critical during the multiple lockdowns. They approached the challenging period with a clear and simple social media mantra: 'Product, product product'.

Wool Warehouse brings its products to life by showing the variety and breadth of ways the products can be used. Holly and Andy use video so followers can see the products in action, as well as finished ‘makes' from customers or members of staff. On Instagram Stories followers can expect to find product and patterns providing a constant supply of fresh, creative inspiration.

Wool Warehouse knows how to engage an audience and the team uses a selection of crafting and product related hashtags. They ensure they tag customers or influential crafters who do great things with their products and re-share content from other crafters.

It's not just the business but the whole team which is heavily present and passionate on social media. They regularly feature in content using the product which helps customers get to know the real people behind the scenes. This approach has helped them retain their indie reputation despite the business' significant online presence.

For a business like Wool Warehouse, product is key. Whether it's a specific thread or wool; a pattern or a finished crafted item; they understand their customer's requirements and create content that resonates.

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

 

 

Back to news menu

Useful links

If you have any other queries please contact us.