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Retail industry reacts to Chancellor’s mini budget

26 Sep 2022

Following the Chancellor’s mini-budget last week, the retail industry has been reacting to the support package for small businesses and independent shops….including some of the... Read more…

Indie Bookshops gear up for Bookshop Day

26 Sep 2022

Bookshop Day – the annual celebration of bookshops big and small taking place across the UK and Ireland – is coming up on Saturday 8 October and in many parts of the country plans... Read more…

Indie Retail welcomes government support for business energy bills

21 Sep 2022

Indie Retail has welcomed the government’s announcement that it will be funding support for business energy bills over the next six months.
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Business toolkit for Her Majesty's mourning

15 Sep 2022

BIES Retail has created a visual toolkit for all organisations, and the public sector during this time of mourning to show the country speaking with one voice of unity.
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Scots butcher shop loved by Royals recalls 'cheery' Queen

14 Sep 2022

The owner of a butcher ‘s shop in Ballater, Aberdeenshire has told the Daily Record of his shock at the death of the Queen, who was an often-seen figure in the town near Balmoral.
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£14 for a latte could become a reality, warn coffee shop owners

12 Sep 2022

The owners of a coffee shop in Kent have wanted that they may need to increase the price of coffees to £14 each to meet their rising energy costs.
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More than a third of business leaders would vote against UK ‘switch off’ law for employees

12 Sep 2022

Over a third of business leaders have said they would vote against the introduction of a law in the UK that would protect an employee’s right ‘to switch off’, similar to the... Read more…

Monday 19 September confirmed Bank Holiday

12 Sep 2022

It has been announced that Monday 19 September will be a national Bank Holiday to mark the date of Her Majesty Queen Elizabeth II's State Funeral.
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#BikeIsBest launches powerful billboard ad campaign

8 Sep 2022

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and... Read more…

Government Energy Support Package for Businesses

8 Sep 2022

The new Prime Minister Liz Truss has announced the much-anticipated support plan to help households and businesses cope with rising energy costs.
Read more…

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#BikeIsBest launches powerful billboard ad campaign

Posted on in Business News, Cycles News, Outdoor News

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and re-emphasises the importance of bikes and e-bikes.

Bike is Best campaign

The campaign’s own website sets out that there has never been a better time to ride a bike. Two-thirds of all journeys are less than five miles, and you don’t need to ride far or fast to make a difference. Half an hour of cycling is enough to improve your health, reduce your risk of illness, ease your stress levels, and benefit your mental well-being.

The new advertising campaign unifies our shared dislike of congestion (or e-congestion as #BikeIsBest have termed it), especially around the school run. It is aimed at both consumers and policymakers as to where they focus their efforts. The Department for Transport predicts that road traffic could increase by 51% by 2050, which could not be solved by building more roads. The campaign’s goal is to help shift the conversation back to "the best tool for the job" and not a one-size-fits-all transport strategy which will lead to an overweighted focus on electric cars.

The upside for the industry is that many are focusing on e-bikes and associated growth potential from their success. That makes this a good time to target the audience that feels strongly about the climate, still have disposable income, and would consider changing short journeys to cycling and potentially getting rid of a second or third family car.

The new billboard campaign is now live and, through a partnership with Clear Channel, is being shown to millions across the UK at 6-sheet and some of their premium storm locations throughout September.

It's also available on social media. Please feel free to share.

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