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Small Stuff named as one of Best Small Shops Innovators

21 Jul 2020

Hellen from Small Stuff,an eco-conscious children's lifestyle shop in Sheffield, talks about how the forced closure of her bricks and mortar shop led to her thinking of new and innovative... Read more…

Inform your customers of the new law with the Indie Retail Face Covering Poster

16 Jul 2020

Following government announcement that wearing a face covering willbecome mandatory in shops in England from 24 July Indie Retail has created a Face Covering Poster for shops to display... Read more…

Best Small Shops names Rides on Air as a COVID-19 Innovator

16 Jul 2020

In the second of our ‘Meet the Innovators' series, exploring independent retailers that have excelled during the Covid crisis, we spoke with Paul Lynn, Director of cycle shop, Rides on... Read more…

#BikeIsBest to enter next stage of campaign

16 Jul 2020

The next phase will involve helping local authorities to feel confident in implementing new cycling measures and making it clear on the national narrative that there is a large unmet demand... Read more…

The latest Government announcements on the UK's EU exit

15 Jul 2020

The Government have recently made a number of announcements on their plans for the UK's EU exit on December 31st 2020 when the transition period ends.
Read more…

Best Small Shops' "Meet the Innovators" series kicks off with Jacobs the Jewellers following their successful reopening

15 Jul 2020

Our ‘Meet the Innovators' series will highlight some of the small shops that did something special during this difficult time, starting with Jacobs the Jewellers, who are based in Reading.... Read more…

IRC creates Independent Retailers Rent Survey

15 Jul 2020

Complete the survey now to help inform our lobbying with Government, provide us with an idea of what is happening across the market and bringsome much needed media attention to the plight of... Read more…

Government funding announcement perfectly timed with ACA new apprenticeship standard launch

9 Jul 2020

With the additional Government funding and Activate Cycle Academy's launch of a brand new apprenticeship standard for bicycle mechanics there has never been a better time to take on an... Read more…

CMA's Digital Markets Taskforce call launched

8 Jul 2020

The Competition and Markets Authority is leading a Digital Markets Taskforce to provide advice to the Government on the potential design and implementation of pro-competitive measures for... Read more…

Mental health in independent retail

8 Jul 2020

Coronavirus is clearly having a huge impact on retail workers but one ofthe impacts that is often overlooked is its effect on the mental wellbeing of those working in our stores.
Read more…

Small Stuff named as one of Best Small Shops Innovators

Posted on in Business News, Cycles News

In the thirSmall Stuffd instalment of our ‘Meet the Innovators' series, we spoke to Hellen from Small Stuff, an eco-conscious children's lifestyle shop in Sheffield about how the forced closure of her bricks and mortar shop led to her thinking of new and innovative ways to connect with customers.

"I already had a basic online store, but spent the first week making sure products were up to date, giving options such as free local hand-delivery to our local community, free gift wrapping and hand written card services for lockdown birthdays and gift purchases and free national delivery to not only really to drive custom to our website, but to support my customers," Hellen explains.

"I offered local safe social distanced hand deliveries, personalised recommendations (via email and video chat) and made sure the deliveries were as efficient and personal as possible. I also made sure that I was as transparent as I could be; by utilising social media "stories" and "lives".

Hellen adds: "I could constantly show the safety measures I had in place working from home (I took all my shop stock home during the lockdown in order to quickly be able to wrap/answer queries) in order to make sure customers understood and trusted their purchases. There were a number of different delivery choices available for customers too."

Speaking about new initiatives developed during lockdown that she will continue to harness, Hellen says: "There are a few really positive trials that I started during the closure of the store that I am going to continue; the free gift wrapping and hand written card service - it makes such a difference to the customers to be able to purchase something with a lovely added surprise for the recipient.

"There are lots of interesting ways to link the website and the shop together is something I'm continuing to work on too, with ideas for new product videos, email and video consultations and also working on an app which should integrate scan, pay and go options for in store purchases.

"Of course running an independent business definitely has stressful and hard days, but being able to be so adaptable during a time that was never imaginable has been so liberating. I've never thought of myself particularly as a problem solver, but I think like most independent business owners - this has been one of the most testing times to adapt, pivot and change and think of new and innovative ways to connect with customers and keep the business going."

Enter your shop for the Best Small Shops Competition ‘Most Innovative Business During COVID-19' category here!

Small Stuff image credited to - ©G&AMedia

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