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Help us to campaign the removal of the 200 reporting threshold for retail crime

19 Oct 2021

This is the £200 threshold that determines the response by the police, and theft below this level does not always merit a police visit and offenders can plead guilty by post.
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Kickstart Scheme deadline extension

14 Oct 2021

Originally due to end on 31 December 2021, it has since been announced (4th October 2021) that the scheme has been extended until March 2022.
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September breaks records for number of practical Cytech technicians certified within one month

13 Oct 2021

Cytech continues to be in record-breaking demand as it now sees the highest ever number of technicians certified within one month in September 2021 - with over 115 in the UK alone!
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Contactless Payments Increase to 100 on Friday 15th October 2021

13 Oct 2021

According to UK Finance, 'The new £100 limit is designed to balance security, convenience and consumer demand."
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Your business journey to net zero: Register for the London or Scotland event now

11 Oct 2021

Your Business Journey to Net Zero, is a series of locally focused virtual events, designed to help small businesses who want to play theirpart in climate change, but don't know where is best... Read more…

Write to your MP ahead of Chancellor's Autumn Statement

7 Oct 2021

Independentretailers are urged to write to their MPs ahead of the Chancellor's Autumn Statement, which is expected to include a review of business rates.
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Free workshops: Build Back Better by designing circularity into your businesses

6 Oct 2021

Come along to this practical online workshop and you'll take a fresh look at the resources flowing through your business and identify opportunities to increase your profits.
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Making Tax Digital for Income Tax Self Assessment Delayed to 2024

6 Oct 2021

The government will be introducing compulsory Making Tax Digital (MTD) for Income Tax Self-Assessment (ITSA) a year later than planned
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Beware of an increase in fraud; here's what to look out for...

30 Sep 2021

Members across the Independent Retailers Confederation (IRC) have reported an increase in scam emails and fraud attempts experienced by retailers.
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Contactless limit to increase to 100 from 15 October

29 Sep 2021

UK Finance have announced that the national roll-out of the new £100 spending limit for contactless card payments will begin from 15 October 2021.
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ACT partner NearSt praised in Forbes for being the retail technology that could save the high street

Posted on in Business News, Cycles News

ACTNearSt logo members can receive excellent benefits with NearSt, a powerful platform that encouragers more shoppers through the doors of specialist cycle shops.

NearSt was recently featured in Forbes for being an exciting new technology which could save bricks-and-mortar retail, with the article detailing information about a London-based trial.

 

Increasing footfall to London's biggest shopping streets

A world-first trial of the NearSt tech recently took place with the aim of driving more shoppers to some of London's best-known shopping streets in Mayfair and Belgravia. NearSt used Google Local Inventory Ads to promote real-time in-store inventory information from nearby shops including Creed, Pringle of Scotland and VICKISARGE to local shoppers. Not only is the shopping experience innovative for retailers, but it is deeply practical for shoppers, too. 

The goal was to draw online shoppers into 15 fashion, jewellery and health and beauty physical retailers, and was mainly focussed on the iconic Elizabeth Street and Mount Street shopping streets. 

As NearSt co-founder and CEO Nick Brackenbury explains, "We already knew that shoppers were going online to find products in their local stores, but we didn't realise just how impactful an entire street working together could be." 

The technology worked effectively to intercept customer journeys which started online - and drive them in-store.

 

High street success


The trial was a success, with 36% of shoppers visiting the targetted streets arriving after seeing one of the Local Inventory Ads in Google.

The footfall also translated into cash: An estimated 815 shoppers were driven to the targeted streets, spending an estimated £165,000 between them.

With NearSt's technology proven to increase high street footfall, we could see this implemented to other shopping districts in the country sooner rather than later.

NearSt's Nick Brackenbury says that we can expect this technology to become the norm, "Within two to three years, having a live view of what's on a shop's shelves visible in places like Google, Facebook, Instagram and other major platforms will be a basic expectation from customers - much like having opening hours and telephone numbers is in Google Maps today."

 

How ACT members can benefit

NearSt is leading the way in driving online shoppers' back to bricks and mortar retailers. 

NearSt's mission is to get people back onto UK high streets by making shopping from real shops easier and faster than buying online. Their powerful platform drives in-store footfall by automatically connecting the products currently hidden on shop shelves to Google's local inventory search through a simple integration with a business's Point of Sale system.

This enables customers to quickly and easily find what they are looking for in-store, supporting local businesses and curtailing the flow of business to online retail giants.
  • Boost in-store footfall
  • Better connectivity with your local community
  • Instant setup: get your stock online in less than 10 minutes
  • Automatic feed: Your shop's inventory displayed directly in Google search (no manual data entry required)
  • Insight: see which of your products are most popular with local shoppers searching near your store
  • Exclusive setup discount for ACT members (usually £299)
  • No ongoing costs
  • Free NearSt PLUS trial worth £100: run highly targeted Local Inventory Ads to shoppers searching nearby at the top of Google

Click the button below to find out more or email info@theact.org.uk.

Find out more

 

 

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