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Bira cautiously welcomes new crime and policing bill to tackle retail crime across high street businesses

26 Feb 2025

ACT parent company Bira has cautiously welcomed Labour's Crime and Policing Bill but is calling for urgent action and immediate funding to address the surge in retail crime affecting independent... Read more…

Bira warns of 'troubled times ahead' despite interest rate cut

7 Feb 2025

ACT parent company Bira has warned that retailers across Britain face troubled times ahead despite today's Bank of England interest rate cut to 4.5%, as the Bank halves its growth forecast for... Read more…

Free webinar exclusive to ACT members on employment law compliance

4 Feb 2025

The ACT and legal partner WorkNest are hosting an exclusive webinar on how to remain compliant with employment law while making necessary business changes.
Read more…

ACT parent company Bira urges Government action as December sales disappoint

23 Jan 2025

ACT parent company Bira is calling for urgent government intervention following disappointing December retail figures, which show sales volumes fell by 0.3% following a modest 0.1% rise in... Read more…

ACT announces new partnership with legal specialists WorkNest

17 Jan 2025

The ACT has teamed up with employment law, HR, and health and safety experts WorkNest as the association's new legal partner.
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Bira comments after BRC release Sensormatic IQ Footfall Monitor Report for December

9 Jan 2025

ACT parent company Bira has warned that disappointing footfall figures for December show mounting pressures on independent retailers, with concerning implications for 2025 as business costs... Read more…

2024 year in review: A message from ACT Director Jonathan Harrison

18 Dec 2024

Director of the ACT Jonathan Harrison has praised the "resilience and adaptability" of the ACT and its members in an end of year message.
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Practical steps to prevent credit card and payment fraud as an independent cycling retailer

4 Dec 2024

As credit card fraud becomes increasingly sophisticated, taking these steps could help you stay ahead of the fraudsters…
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Scottish retailers call for urgent business rates support as gap widens with rest of UK

29 Nov 2024

Scottish independent retailers, including those in the cycling sector, are urging the Scottish Government to provide crucial business rates relief in its upcoming budget, as the disparity in... Read more…

Bira and ACT welcome new House of Lords report on high street regeneration

28 Nov 2024

Independent retailers back call for local leadership and simplified funding.
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How to run winning social media competitions and Instagram giveaways

Posted on in Business News, Cycles News

Running social media competitions and Instagram giveaways are an easy way to build your audience and your engagement. But there are a few tips and tricks you need to master, as well as those all-important terms and conditions, to get the most from your comps. Maybe* have enlisted the support of Di Coke.

Di is the Social Media Competition Queen. There is very little that she does not know about social media competitions, and she's put all that knowledge into these videos, checklists, and a workbook that guides you through how to run your own competitions.

Why run social media competitions?

Social media competitions and Instagram giveaways help create brand awareness and a desire for your product or business. Running contests will build a captive audience of customers who have an interest in your brand or business. Giveaways are naturally viral because people love winning prizes, and like to share giveaways with their friends by tagging or sharing in stories.

You'll find all the know-how you need to get up and running with a social media competition in our free workbook that you can collect at the bottom of this page.

How to run a social media competition

For social media competitions and Instagram giveaway inspiration, Maybe* sat down with Super Lucky Di to host two tutorials you can watch in your own time. Split into two parts, you can see all her steps in action, as well as real-life examples of social media competitions you'll want to copycat.

'How to run an Instagram competition: Part 1' with Super Lucky Di



Following the rules

There are clear rules for running Instagram giveaways and any competitions in the UK are governed by the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA). When running your social media comp, you'll also need to make sure you've got clear and legal terms and conditions.

Giveaway checklist

There are ten steps to running a killer social media comp or Instagram giveaway. Di's broken each one out for you in her workbook.

  1. Decide on a goal for your competition. Are you looking to grow followers or engagement?

  2. Choose a relevant prize. You could choose one item, or several smaller value items to optimise entries.

  3. Set entry criteria. What do you want people to do to enter?

  4. Determine the format of your giveaway. Will you ask people to follow you, tag a friend or sign up to receive emails? There are multiple options to choose from but you want to keep it simple.

  5. Write clear instructions so people know exactly what to do.

  6. Add terms and conditions. The all important legal bit keeps things fair and keeps you out of trouble.

  7. Create graphic. A show stopping, scroll stopping image will help promote your social media competition.

  8. Promote giveaway. Take to your social media channels to let everyone know your competition is live.

  9. Select and contact winner. Once the comp is closed, you'll need to select and contact your winner.

  10. Get the prize to the winner. It's not over until the prize is in the hands of your lucky winner, so make sure you fulfil the prize in a timely fashion.



Still need a bit more? Di's workbook at the bottom of this page gets into all the details so you can learn how to master each step of your social media competition.

'How to run an Instagram competition: Part 2' with Super Lucky Di

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount.

Find out more about how Maybe* can benefit your business here.

 

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