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Cycling Industry News launches annual Market Study

3 Nov 2022

Cycling Industry News’ sixth annual Market Study has today gone live with independent retailers, workshops and mobile mechanics invited to take part by clicking here.
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More cycle routes would be good for drivers, says AA President

1 Nov 2022

AA President Edmund King has told the Daily Telegraph that more cycle routes would be good for drivers, as encouraging motorists to take fewer journeys by car could cut household fuel... Read more…

Government urged to protect £4 billion worth of active travel investment

31 Oct 2022

Sustrans has announced that it has joined together with other organisations representing active travel, motoring, road safety, the environment and business leaders to urge the UK government to... Read more…

Cautious welcome from business leaders for new PM Sunak

26 Oct 2022

As the economic clouds darken, business leaders have tentatively welcomed the arrival of Rishi Sunak as the country’s new prime minister.
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Cytech training Scotland Kick-Off on the 27th October at Bike For Good Glasgow in the West End Hub

25 Oct 2022

Glasgow, Scotland - Bike for Good is proud to bring the internationally recognised training and accreditation scheme for bicycle technicians to Scotland for the first time. The first Cytech... Read more…

Businesses on deadline to adhere to FCA Consumer Duty

25 Oct 2022

Together with our partners at V12 Retail Finance, we are highlighting the FCA Consumer Duty and the four key outcomes that the FCA will be looking for authorised businesses to adhere to.
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Shoppers predicted to spend £4.4bn less in the run-up to Christmas

24 Oct 2022

New research has indicated that UK shoppers could spend £4.4bn less on essentials ahead of Christmas – a 22% drop as the rising cost of living impacts on disposable income.
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VOLT partners with Deliveroo in branded e-bike trial for delivery riders

20 Oct 2022

VOLT today announces the launch of a collaboration with Deliveroo, the food delivery company, to trial subsidised e-bikes for a group of riders across the UK.
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Legislate to close ‘hardship loophole’ to keep all road users safe, Cycling UK demands

20 Oct 2022

Cycling charity Cycling UK has renewed its call on the Government to close the loophole in the law which allows people to escape driving bans.
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Two for one Rouleur Live tickets

19 Oct 2022

Rouleur Live is Rouleur magazine brought to life, bringing together the best guests and the finest brands to offer consumers a truly unique celebration of cycling culture in London this... Read more…

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How to run winning social media competitions and Instagram giveaways

Posted on in Business News, Cycles News

Running social media competitions and Instagram giveaways are an easy way to build your audience and your engagement. But there are a few tips and tricks you need to master, as well as those all-important terms and conditions, to get the most from your comps. Maybe* have enlisted the support of Di Coke.

Di is the Social Media Competition Queen. There is very little that she does not know about social media competitions, and she's put all that knowledge into these videos, checklists, and a workbook that guides you through how to run your own competitions.

Why run social media competitions?

Social media competitions and Instagram giveaways help create brand awareness and a desire for your product or business. Running contests will build a captive audience of customers who have an interest in your brand or business. Giveaways are naturally viral because people love winning prizes, and like to share giveaways with their friends by tagging or sharing in stories.

You'll find all the know-how you need to get up and running with a social media competition in our free workbook that you can collect at the bottom of this page.

How to run a social media competition

For social media competitions and Instagram giveaway inspiration, Maybe* sat down with Super Lucky Di to host two tutorials you can watch in your own time. Split into two parts, you can see all her steps in action, as well as real-life examples of social media competitions you'll want to copycat.

'How to run an Instagram competition: Part 1' with Super Lucky Di



Following the rules

There are clear rules for running Instagram giveaways and any competitions in the UK are governed by the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA). When running your social media comp, you'll also need to make sure you've got clear and legal terms and conditions.

Giveaway checklist

There are ten steps to running a killer social media comp or Instagram giveaway. Di's broken each one out for you in her workbook.

  1. Decide on a goal for your competition. Are you looking to grow followers or engagement?

  2. Choose a relevant prize. You could choose one item, or several smaller value items to optimise entries.

  3. Set entry criteria. What do you want people to do to enter?

  4. Determine the format of your giveaway. Will you ask people to follow you, tag a friend or sign up to receive emails? There are multiple options to choose from but you want to keep it simple.

  5. Write clear instructions so people know exactly what to do.

  6. Add terms and conditions. The all important legal bit keeps things fair and keeps you out of trouble.

  7. Create graphic. A show stopping, scroll stopping image will help promote your social media competition.

  8. Promote giveaway. Take to your social media channels to let everyone know your competition is live.

  9. Select and contact winner. Once the comp is closed, you'll need to select and contact your winner.

  10. Get the prize to the winner. It's not over until the prize is in the hands of your lucky winner, so make sure you fulfil the prize in a timely fashion.



Still need a bit more? Di's workbook at the bottom of this page gets into all the details so you can learn how to master each step of your social media competition.

'How to run an Instagram competition: Part 2' with Super Lucky Di

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount.

Find out more about how Maybe* can benefit your business here.

 

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