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Portugal becomes first EU country to cut VAT on bicycle purchases this year

10 Jan 2023

Portugal has become the first EU country to cut VAT on bicycle purchases this year, from 23% to 6%.
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One in three responds to Big Bike Revival to use bike for one in two journeys previously taken by car

9 Jan 2023

Cycling UK says that its Big Bike Revival programme, which encourages people to get unused bikes out of their garages and sheds and start using them for everyday trips, has led to a third of... Read more…

Busiest year yet for TfL’s cycle hire scheme

9 Jan 2023

Transport for London’s (TfL) cycle hire scheme saw more bikes hired during 2022 than any other year in the scheme’s history, with 11.5 million rentals across the year.
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Tyl by NatWest card machine hire fees offer extended

9 Jan 2023

Great news, our exciting new card payments partner Tyl by NatWest have extended their offer of no card machine hire fees from the first 3 months the the first 6 months!
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Coffee road trip across Scotland unveiled with eight 'must visit' indie cafes

5 Jan 2023

To celebrate the release of the new Independent Coffee Guide Scotland for 2023, a coffee road trip across Scotland has been unveiled with eight 'must visit' destinations. The road trip passes... Read more…

Check how your High Street has changed since 2020

4 Jan 2023

BBC analysis has shown that beauty salons and tattoo parlours have prospered on high streets while the number of banks and department stores has fallen. Places to eat and drink have also... Read more…

£32.9 million to create a national network of walking and cycling experts

3 Jan 2023

Millions are being encouraged to walk and cycle more this year to get fit and save money, with an additional £32.9 million of government funding to accelerate walking and cycling schemes... Read more…

Almost 50 shops in the UK closed for good every day in 2022 – 65% of them independents

3 Jan 2023

Almost 50 shops in the UK closed for good every day in 2022 - more than at any other time in the last five years – according to a new report from the Centre for Retail Research.
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Leicester becomes latest to offer a free e-bikes scheme funded by Department of Transport

14 Dec 2022

Leicester has become the latest city to offer a free e-bikes scheme to encourage people to leave their cars at home and pedal around the city. The scheme, which is funded by the Department for... Read more…

Upskill your team with Microsoft online courses through Activate Learning

13 Dec 2022

ACT’s Cytech delivery partner Activate Learning, of which Activate Cycle Academy is a part, is offering FREE online Microsoft accredited online courses for employers to enable their staff... Read more…

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Black Friday consumer spending forecast to drop 50% this year

Posted on in Business News, Cycles News

Figures from research conducted by global marketing agency Wunderman Thompson Commerce suggested consumers are set to spend up to 50% less than usual this Black Friday, November 25th.

Overall spend per consumer is expected to fall from £168.18 in 2021 back to the 2020 average of £86.06.

However, in a blow to the bricks and mortar retail sector, it seems almost two thirds of Black Friday shoppers expect to make their purchases from Amazon.

Black Friday

Over three quarters (76%) of shoppers said their proportion of online spend will likely increase this year as they search for the best deals, range, speed and convenience offered by marketplaces such as eBay and Amazon.

Christmas is set to remain a key driver for expenditure with gifting the top reason to purchase for 57% of shoppers.

Marketplaces have grown in tandem with Black Friday in general, with over a third of global shoppers (34%) going as far as to say they get inspiration from marketplaces more than search engines (34%).

“Retailers will simply have to work that much harder to encourage spend this Black Friday amidst the cost-of-living crisis and worries over debt,” Wunderman Thompson Commerce global head of consultancy Hugh Fletcher said.

“However, the pressure that will be felt by brands, retailers and marketplaces doesn’t come without opportunity. They all now have many more channels at their disposal and must take a wise approach to meet shoppers’ demands.

“Fusing together deals and discounts across different platforms can offer a foundation to reach millions and on a global scale.

“Ultimately, it’s down to retailers, brands and marketplaces to find the perfect blend of transparency and consumer-centric thinking when peak traffic inevitably spikes.

“Be genuine in approach and speedy in service to connect with your audiences so they feel compelled to go from scrolling to purchasing.

“Or face a reality where your brand becomes disconnected with shoppers’ changing desires and habits.”

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