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Greeting Card Association expresses concern on new evidence Royal Mail prioritising parcel deliveries over letters.

6 Mar 2024

The Greeting Card Association has reacted to a BBC Panorama programme lifting the lid on Royal Mail management prioritising parcel delivery over letters, which it says are in contradiction of... Read more…

Kate Bush named as Record Store Day ambassador.

4 Mar 2024

Pop star Kate Bush has been announced as an ambassador for this year's Record Store Day, on 20 April.
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Shortlist for Independent Bookshop of the Year 2024 revealed.

4 Mar 2024

The British Book Awards has announced its shortlist for Independent Bookshop of the Year. 
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Local Bike Shop Day 2024 confirmed for Saturday May 4th.

4 Mar 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.
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New research reveals the best cities in the UK for independent retailers.

4 Mar 2024

Research by global fintech company SumUp has revealed the best cities in the UK for independent businesses.
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Rising costs continue to impact hair and beauty sector

21 Feb 2024

The latest quarterly State of the Industry survey from the National Hair & Beauty Federation (NHBF) shows that the recovery of the sector was slow and steady through 2023 and into January... Read more…

UK votes for its favourite pun-based shop name

21 Feb 2024

The UK has voted for its favourite pun-based shop name, and 'Sew It Seams' - a clothing alteration store in Belfast - has been awarded the top spot. 
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Town centre shops praise council for initiatives

21 Feb 2024

Businesses in the Devon town of Ottery St Mary have praised their local council for initiatives designed to help support them and boost trade.
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Three UK indie coffee shops named among the most popular in the world.

19 Feb 2024

A new ranking of the most popular independent coffee shops in the world has put three UK cafes in the top 10.
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Age-friendly businesses could revitalise Britain's high streets.

19 Feb 2024

Older people could be the financial shot in the arm needed for Britain’s high street, according to research commissioned by the University of Stirling. 
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Bira Launches Second Annual Campaign for Valentine's Day - #LoveYourHighStreet

Posted on in Business News

The British Independent Retailers Association is championing the high street again this Valentine's Day for the second consecutive year with its #LoveYourHighStreet campaign.

Love your high street

The association, which works with over 6,000 independent businesses of all sizes across the UK, aims to strengthen the love to the high street through the initiative.

Designed to coincide with the first seasonal event of the year, the campaign encourages both in-store and online shopping, emphasising the importance of supporting local businesses.

Open to all retailers, Bira offers a comprehensive bundle of resources and information, irrespective of membership status. The toolkit includes social media content for Facebook and Instagram plus downloadable posters in a range of sizes.

Andrew Goodacre, CEO of Bira said: "We know that the high streets and our shops need additional support in the face of anticipated challenges in 2024. Recognising the upcoming hurdles, we want to offer extra support to our indies.

"Valentine's Day marks a pivotal moment in the new year's calendar for retailers, and this campaign aims to empower them to market themselves more effectively than ever."

The campaign will also be further supported by BIRA with the campaign tag #LoveYourHighStreet which will also help further boost social media reach and coverage in each retailer's area.

For more information about the campaign and to download the free toolkit, viit this link

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