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The Times publishes its list of the seven best shopping streets in the UK

24 Jun 2024

The Times has just published its list of the seven best shopping streets in the UK.
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Indie retail village wins Hospitality Hero Velvet Award for 2024

24 Jun 2024

An independent retail village in Ely that celebrates its one-year anniversary this month has won the Hospitality Hero Velvet Award for 2024.
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Bike shop owner slams police’s “abject apathy” after three shops broken into in one night

24 Jun 2024

A cycle shop owner has criticised the police’s “abject apathy” towards bike theft after thieves attempted to break into his store for the second time in a year, on the same... Read more…

A simple comparison of the General Election manifestos

24 Jun 2024

With less than three weeks to go until the General Election, Bira has produced a simple table comparing manifestos for Labour, Conservatives, Liberal Democrats, Green Party and Reform UK, and... Read more…

Independents Day message - supporting independent shops boosts local jobs and economies.

24 Jun 2024

With the annual Independents’ Day weekend coming up on July 6th and 7th, independent retailers have been reinforcing the message that supporting independent shops boosts... Read more…

Euro 2024 predicted to deliver multi-million-pound boost for independent retailers

24 Jun 2024

Research from the British Retail Consortium (BRC) has suggested 6% of shoppers will buy a new TV or electronic device during the Euros, 4% will purchase official merchandise and nearly 10% will... Read more…

Bira leads £1 billion damages claim against Amazon by UK retailers in landmark collective action

12 Jun 2024

A £1 billion damages claim has been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and manipulating the Amazon Buy... Read more…

Bira responds to KPMG Retail Sales Monitor report

10 Jun 2024

The British Independent Retailers Association (Bira) has responded to the BRC-KPMG Retail Sales Monitor for May 2024.
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Small independent Harrogate shop does it again at the national level with new awards glory

10 Jun 2024

Independent Harrogate computer shop Phase 4 Computers has been named as a finalist in the Tech Awards 2024.
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Knutsford fashion show highlights town's 'amazing independent shops'

10 Jun 2024

Independent boutiques in Knutsford have teamed up once again to showcase their new designs at the third Flash Fashion.
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Increasing numbers of UK consumers limiting their spending to goods on promotion

Posted on in Business News

Research of over 1,000 UK shoppers by Pricer shows 27% now only buy grocery items which are on offer – a +6 percentage increase compared to 2023. 

Promotions

This, Pricer suggests, shows that, despite inflation starting to ease, both pricing- and promotions-sensitivity continues to remain high among consumers. 

Younger demographics were more likely to exclusively buy items on promotion, with Millennials saying that 47% of all the food they buy is on offer, while 37% of Gen Z’s shopping baskets consist of promotional or marked down produce.

“While inflation is starting to ease, it will take a little while for that ripple effect to make its way into consumers’ shopping behaviours, so we expect customers to remain sensitive to pricing and promotions for some time to come,” says Peter Ward, UK Country Manager at Pricer. 

“Whether it is via promotions accuracy, on-shelf availability and replenishment of items of offer, fast roll-out on markdowns for near expiring goods or simply alerting customers to the offers available at the shelf edge, shoppers are expecting the retailers they shop with to make it as easy as possible for them to get the best deals.”

And such now is the dependency of shoppers on promotions, that 41% of the UK consumers polled by Pricer say they have shifted the times they visit supermarkets and food stores, opting to shop towards the end of the day when markdowns on products usually take place – an increase of +2 percentage points year-on-year. 

Meanwhile, two thirds now shop across a greater number of supermarkets to get the best prices, rising to 74% of Gen Z, and a further 68% say they choose to shop across a larger number of supermarkets to get the best choice of products and promotions. 

As well as seeking out promotions and markdowns offered directly by retailers on food goods, consumer adoption of food distribution apps, such as Too Good To Go, are also rising, as shoppers look to benefit from good deals while also acting sustainably by preventing food waste. 

Too Good To Go said, since partnering with Aldi in February, for example, it had sold 500,000 ‘surprise bags’, which offer significantly discounted goods nearing their expiry dates. This has helped customers save over £7 million as well as preventing 1,500 tonnes of C02 from food waste going to landfill.

 

 

 

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