gogeta claims new Cycle to Work Scheme offers better deal for bike shops
Posted on in Business News, Cycles News
gogeta says it is set to shake up the Cycle to Work Scheme industry by offering partner bike shops the lowest commission fees in the industry at 4%, with an introductory offer of 3% until 31st December 2023.
gogeta’s founder Barry Scott is on a mission to make the Cycle to Work Scheme better for all. He wants to get more people on bikes, and to do that he believes changing the way in which the Cycle to Work Scheme is provided needs a radical re-think.
Barry Scott said, “I ran my own bike shop in London for over 10 years and I accepted all the major Cycle to Work vouchers. I was always frustrated by the cost and complexity involved.
Bike shops add most of the value in the supply chain, but they pay the fees to the scheme providers. So the result is that we have a scheme that should be brilliant for bike shops, yet it has become something many retailers find increasingly hard to accept because it can be expensive and unprofitable.”
By giving bike shops a fairer deal gogeta also says it gives employees a better benefit. A lower commission for bike shops means they can afford to offer scheme users the same price as for a cash sale. Currently retailers often have to add a surcharge on discounted bikes to compensate for the high voucher fees, and customers often feel the retailer is being unfair.
gogeta will be increasing the scheme savings for employees, and reducing the friction associated with the surcharges which are now commonplace for traditional Cycle to Work providers.
Another key feature of gogeta is its unique integrated marketplace, which combines real time stock feeds from partner bike shops with Cycle to Work Scheme savings and a full application journey. This enables gogeta to be faster and easier to use.
Employees can browse the gogeta marketplace, find the bike of their choice in stock with relevant offers from partner bike shops, with their actual Cycle to Work costs and savings included. The employee can then apply for their voucher and the bike shop is notified they have a customer.
Bike retailers who wish to find out more and sign-up should visit gogeta here.
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