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Brexit guidance for retailers

18 Feb 2019

The government has published more Brexit guidance for retailers in the case of a no deal Brexit
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Smart metering implementation programme

15 Feb 2019

The Department for Business, Energy and Industrial Strategy's have proposed to increase engagement with microbusinesses to build their awareness and understanding of the use of smart meters
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Extending the Single-Use Carrier Bag Charge

15 Feb 2019

The Department of Environment, Food and Rural Affairs' have proposed to extend the carrier bag charge
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E-learning courses for businesses

11 Feb 2019

East Sussex Trading Standards are working with their partners in the Fire Service and Environmental Health and widely through the Business Advice and Support Partnership to supply e-learning for... Read more…

Guidance in preparing for EU exit

11 Feb 2019

A new guidance has been published for the retail sector with information on preparing for the EU exit
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Mobile ecommerce conversions are low, but why?

8 Feb 2019

Desktop ecommerce is getting outweighed by mobile ecommerce but conversions are still very low
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Click & Collect market is predicted to grow

8 Feb 2019

The click & collect market is predicted to grow to 46% over the next five years
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In-store spending encouraged by mobile payments

5 Feb 2019

A study into mobile payments has shown that stores offering mobile payments have more customers and spending
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What business models are working well for retailers?

5 Feb 2019

Internet Retailing reports on retailer's business models that are working in the New Year and listening to the voice of the consumer
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Calls to delay Making Tax Digital rejected

5 Feb 2019

The government has rejected the recommended delay to the introduction of Making Tax Digital (MTD)


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Mobile ecommerce conversions are low, but why?

Posted on in Business News, Cycles News

ecommerce sales onlineInternet Retailing explores why 54% of ecommerce sales are attributed to mobile, yet the conversion rates are at a low 2%.

According to research conducted by Contentsquare, there is a lack of optimisation when it comes to mobile ecommerce.

Although more and more consumers are turning to mobile as their preferred channel for online shopping, the poor user experience and lack of optimised sites is hindering mobile purchases.

Contentsquare looks to analyse user behaviour on mobile and desktops.

  • Desktop non-buyers spend an average of six minutes viewing an average of six pages
  • Mobile non-buyers spend an average of three minutes viewing five pages
  • Desktop buyers spend an average of 24 minutes viewing an average of 28 pages
  • Mobile buyers spend an average of 21 minutes viewing 26 pages
  • Users who start their journey on a product page spend less time on a site than user entering from a non-product page

Although, user behaviour is similar, mobile non-buyers abandon their journey much quicker on a mobile than on desktop.

Mobile users who reach the final stages of a purchase have a conversion rate of 16.8% which is almost half the conversion rate (32.2%) of those on desktop.

Interestingly, data also shows that mobile users reaching the checkout page and not committing spend more time interacting on the page than mobile buyers (33%).

Contentsquare ends the report advising brands to encourage browsing behaviour, keeping the user on-site to gain big benefits in terms of both brand and product awareness and reach a conversion at a later date.

This insight is reflective of how indie retailers see purchases, sometimes the purchase is not immediate but rather drawn out. It is more important to raise brand and product awareness and build rapport with customers than the immediate sell.

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