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Is your creative shop the Best Small Shop of 2019?

14 Aug 2019

The IRC recommend small shops within creative industries to enter the competition and represent the industry with pride!
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Outdoor Shops encouraged to enter the Best Small Shops competition!

14 Aug 2019

Represent the outdoor sector and celebrate local outdoor shops around the UK
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The ACT shortlisted in the BikeBiz Awards 2019!

12 Aug 2019

The ACT has been shortlisted as a finalists for the Cycle Advocacy Award!
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Big ideas for Small Business Saturday

9 Aug 2019

Small businesses are encouraged to think big for Small Business Saturday!
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How was Cycle to Work Day for you?

8 Aug 2019

Cycle to Work Day is back for it's seventh year

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750 UK firms sued daily for failing to pay rocketing business rates

7 Aug 2019

All councils within England were requested to provide details of how many businesses had been taken to court for non-payment of their business rates during the 2018/19 financial year.... Read more…

BA encourages booksellers to go green

1 Aug 2019

The Booksellers Association (BA) has created a Green Manifesto encouraging themselves,Booksellers and the Book Industry to improve their eco-friendliness.
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Calling all bike shops to enter the Best Small Shops Competition!

24 Jul 2019

The Best Small Shops Competition provides you with the opportunity to represent the Cycle sector and celebrate local bike shops across the nation. The competition recognises the innovative... Read more…

Keeping Britain's Independent Retail Alive

17 Jul 2019

As indepedent businesses are increasingly affected by political factors and a lack of government support, the UK retail industry is becoming a crisis situation with hundreds of independent... Read more…

Search For Britain's Best Small Shop of 2019 Gets Underway

4 Jul 2019

The annual search to find Britain’s Best Small Shop, a competition managed by the Independent Retailers Confederation (IRC), begins today with a focus on consumer engagement and how... Read more…

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Mobile ecommerce conversions are low, but why?

Posted on in Business News, Cycles News

ecommerce sales onlineInternet Retailing explores why 54% of ecommerce sales are attributed to mobile, yet the conversion rates are at a low 2%.

According to research conducted by Contentsquare, there is a lack of optimisation when it comes to mobile ecommerce.

Although more and more consumers are turning to mobile as their preferred channel for online shopping, the poor user experience and lack of optimised sites is hindering mobile purchases.

Contentsquare looks to analyse user behaviour on mobile and desktops.

  • Desktop non-buyers spend an average of six minutes viewing an average of six pages
  • Mobile non-buyers spend an average of three minutes viewing five pages
  • Desktop buyers spend an average of 24 minutes viewing an average of 28 pages
  • Mobile buyers spend an average of 21 minutes viewing 26 pages
  • Users who start their journey on a product page spend less time on a site than user entering from a non-product page

Although, user behaviour is similar, mobile non-buyers abandon their journey much quicker on a mobile than on desktop.

Mobile users who reach the final stages of a purchase have a conversion rate of 16.8% which is almost half the conversion rate (32.2%) of those on desktop.

Interestingly, data also shows that mobile users reaching the checkout page and not committing spend more time interacting on the page than mobile buyers (33%).

Contentsquare ends the report advising brands to encourage browsing behaviour, keeping the user on-site to gain big benefits in terms of both brand and product awareness and reach a conversion at a later date.

This insight is reflective of how indie retailers see purchases, sometimes the purchase is not immediate but rather drawn out. It is more important to raise brand and product awareness and build rapport with customers than the immediate sell.

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