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Funding to support the high street

15 Apr 2019

Government funding is in place to support the high streets
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Making Tax Digital for VAT Business Webinars

12 Apr 2019

A further two webinars are taking place in April to provide businesses with the support needed to transition into the new Making Tax Digital scheme
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1/3 of traffic in fashion retail comes from mobile search

8 Apr 2019

A third of traffic and orders for large online fashion retail brands comes from mobile search and social. What can indie retail learn from this?
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Technology may hold the key

8 Apr 2019

Technology may be the key to competing with the larger brands, like Amazon
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Stationery Show London 2019

8 Apr 2019

Get ready for this year's Stationery Show London
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Changes to Wage Rates, Tax Rules and Business Rates

8 Apr 2019

Changes to wage rates, tax rules and business rates from the 1st of April
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Bring your craft store to life

5 Apr 2019

Visual merchandising tips to bring your craft store to life
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South Downs Bikes, back for another Local Bike Shop Day!

28 Mar 2019

South Downs Bikes has been around for 14 years and is now a renowned indie bicycle company with two shops in Storrington and Worthing
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Crime Report 2019

28 Mar 2019

ACS' Crime Report 2019 brought together responses from 7,000 stores
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Choosing a finance provider, avoid the pitfalls #2

26 Mar 2019

Following an increase of incoming calls querying finance providers in the cycles market, the ACT are publishing a mini-series to answer the trade's questions.
Read more…

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Mobile ecommerce conversions are low, but why?

Posted on in Business News, Cycles News

ecommerce sales onlineInternet Retailing explores why 54% of ecommerce sales are attributed to mobile, yet the conversion rates are at a low 2%.

According to research conducted by Contentsquare, there is a lack of optimisation when it comes to mobile ecommerce.

Although more and more consumers are turning to mobile as their preferred channel for online shopping, the poor user experience and lack of optimised sites is hindering mobile purchases.

Contentsquare looks to analyse user behaviour on mobile and desktops.

  • Desktop non-buyers spend an average of six minutes viewing an average of six pages
  • Mobile non-buyers spend an average of three minutes viewing five pages
  • Desktop buyers spend an average of 24 minutes viewing an average of 28 pages
  • Mobile buyers spend an average of 21 minutes viewing 26 pages
  • Users who start their journey on a product page spend less time on a site than user entering from a non-product page

Although, user behaviour is similar, mobile non-buyers abandon their journey much quicker on a mobile than on desktop.

Mobile users who reach the final stages of a purchase have a conversion rate of 16.8% which is almost half the conversion rate (32.2%) of those on desktop.

Interestingly, data also shows that mobile users reaching the checkout page and not committing spend more time interacting on the page than mobile buyers (33%).

Contentsquare ends the report advising brands to encourage browsing behaviour, keeping the user on-site to gain big benefits in terms of both brand and product awareness and reach a conversion at a later date.

This insight is reflective of how indie retailers see purchases, sometimes the purchase is not immediate but rather drawn out. It is more important to raise brand and product awareness and build rapport with customers than the immediate sell.

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