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Help us to campaign the removal of the 200 reporting threshold for retail crime

19 Oct 2021

This is the £200 threshold that determines the response by the police, and theft below this level does not always merit a police visit and offenders can plead guilty by post.
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Kickstart Scheme deadline extension

14 Oct 2021

Originally due to end on 31 December 2021, it has since been announced (4th October 2021) that the scheme has been extended until March 2022.
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September breaks records for number of practical Cytech technicians certified within one month

13 Oct 2021

Cytech continues to be in record-breaking demand as it now sees the highest ever number of technicians certified within one month in September 2021 - with over 115 in the UK alone!
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Contactless Payments Increase to 100 on Friday 15th October 2021

13 Oct 2021

According to UK Finance, 'The new £100 limit is designed to balance security, convenience and consumer demand."
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Your business journey to net zero: Register for the London or Scotland event now

11 Oct 2021

Your Business Journey to Net Zero, is a series of locally focused virtual events, designed to help small businesses who want to play theirpart in climate change, but don't know where is best... Read more…

Write to your MP ahead of Chancellor's Autumn Statement

7 Oct 2021

Independentretailers are urged to write to their MPs ahead of the Chancellor's Autumn Statement, which is expected to include a review of business rates.
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Free workshops: Build Back Better by designing circularity into your businesses

6 Oct 2021

Come along to this practical online workshop and you'll take a fresh look at the resources flowing through your business and identify opportunities to increase your profits.
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Making Tax Digital for Income Tax Self Assessment Delayed to 2024

6 Oct 2021

The government will be introducing compulsory Making Tax Digital (MTD) for Income Tax Self-Assessment (ITSA) a year later than planned
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Beware of an increase in fraud; here's what to look out for...

30 Sep 2021

Members across the Independent Retailers Confederation (IRC) have reported an increase in scam emails and fraud attempts experienced by retailers.
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Contactless limit to increase to 100 from 15 October

29 Sep 2021

UK Finance have announced that the national roll-out of the new £100 spending limit for contactless card payments will begin from 15 October 2021.
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Maybe*'s social media tips to generate leads from Instagram

Posted on in Business News, Brands & Products News, Cycles News

String Theory Garage repeatedly feature as one of the most engaged local businesses in Stratford-Upon-Avon. They talked to Maybe* about how they focus on engaging with every single like, comment, share, story watcher AND ensure that their customer journey shines through to generate leads from Instagram. Read on to discover their social media tips.


Generate leads from Instagram

String Theory Garage was founded by Ben Broke-Smith in 2018. Ben has over 15 years of experience working on cars and competed for several years in British, Irish and European drifting championships, achieving many podium finishes and winning the European championship in 2008. To this day, Ben is a keen driver and attends track days as much as time allows, still spending his free time tinkering with car suspension tuning and wheel alignment, constantly looking to find that little extra improvement.

​Ben's diverse driving experience, extensive technical understanding and strong eye for detail are what has led to the success of String Theory Garage today, where hundreds of happy customers have had their cars transformed in the hands of Ben.

"I got into social media a while back, I started up a Youtube channel and it really took off for other car and racing lovers like me. I then built up a successful Instagram with over 10,000 followers and was getting around a 10% engagement ratio so I have just applied my knowledge to String Theory. Most of the customers coming into the garage see their cars like their babies just like we do so we know what works for them content wise" says Ben.

The garage use social media to take a photo of the before, the middle and the after and talk about how and what they have changed for that customer. It encourages people to engage with us because they love cars, it encourages people to ask questions and also to think about what the garage could actually do for them, and in turn generates leads.


Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

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